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Family Guy Expands Category Footprint in Europe

FamilyGuyTwentieth Century Fox Consumer Products (FCP) announced an expanded Family Guy licensed program, a new collectible-card mobile game launch, and heightened consumer interest by its new broadcast partnership with ITV2.

This February, Family Guy began airing on ITV2 with all new episodes attracting up to 1.2 million viewers. ITV2 also become the home for the animated comedies American Dad, The Cleveland Show, and new series Bordertown.

Zak (UK) Ltd. joined the Family Guy licensing program. Zak is the master gift licensee and will deliver Christmas and for Father’s Day gifting. LF Beauty and Beacon Confectionery will also focus on seasonal items, as well as licensees Pyramid and Danilo in the stationery category.

Poetic Gem has expanded their underwear license to become the fashion partner for the UK, complimenting Somerbond for loungewear.

Fox Digital Entertainment and Kongregate have launched Animation Throwdown: The Quest for Cards, a new collectible card mobile game that mashes up the characters and worlds from American Dad!Bob’s Burgers, Family GuyFuturama, and King of the Hill. Players get to assemble their favorite characters and iconic situations from episodes and battle players across the globe.

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