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Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series.

BuzzFeed Product Labs was established last October and has introduced products including personalized Tasty Cookbooks, Homesick Candles, the Tasty One Top, and more.

Karp will focus on building partnerships to create licensing opportunities with BuzzFeed’s brands like Tasty, Nifty, Top Knot, and BuzzFeed’s quizzes and lists. He will further build BuzzFeed’s licensing organization, leveraging the company’s audience scale and content to create partnerships.

Karp joins BuzzFeed from Crayola, where he served as the general manager of licensing for North America. Karp will report to Ben Kaufman, BuzzFeed’s head of Product Labs and will be based in New York.

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