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Epic Rights to Represent Madonna’s Hard Candy Fitness Brand

May19.MadonnaEpic Rights has been named to represent the Hard Candy Fitness brand, a partnership between New Evolution Ventures LLC, Madonna, and her manager, Guy Oseary. Epic Rights will develop and expand on the global merchandising and licensing rights for the brand.

Dan Levin, who spearheads the Epic Rights Celebrity & Lifestyle division through its alliance with Prominent Brand+Talent, will oversee the development and implementation of the brand extension program. Epic Rights will present the Hard Candy Fitness brand to potential partners at the upcoming Licensing Expo in Las Vegas.

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