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eOne to Open Peppa Pig World of Play Indoor Attractions

PPWOP_logo_COL_Eng_TMEntertainment One (eOne) and Merlin Entertainments (Merlin) will launch the first Peppa Pig World of Play attraction. The standalone, indoor attraction will bring eOne’s preschool TV property to life through a series of interactive play areas. The first locations announced are Shanghai’s LC Mall, set to open its doors late this year, and the Grapevine Mills in Dallas/Fort Worth, Texas, expected to open early next year.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the U.S., which are also planned to open next year.

Peppa Pig World of Play will feature a design concept adaptable to different spaces, so that kids and their families will be immersed in the world of Peppa Pig at 10 play areas. Merlin will build and operate the themed attractions under an exclusive multi-territory licensing agreement with eOne.

Earlier this year, Merlin launched two in-park dedicated brand areas in Gardaland, Italy and Heide Park, Germany as well as Peppa Pig accommodations at both Resort Theme Parks.

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Category: Character Licensing, Entertainment, Kids Properties, Television

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