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eOne Names Nelvana Exclusive Licensing and Branding Agent for Peppa Pig in Canada

Peppa Pig logoEntertainment One (eOne), co-owners and worldwide distributors of global preschool property Peppa Pig, has named Corus Entertainment’s Nelvana, a worldwide children’s entertainment producer and distributor, as the property’s exclusive licensing and branding agent in Canada. Peppa Pig, which airs weekdays on Treehouse in Canada, will expand its footprint in North America with a consumer products initiative set to roll out to mass market stores across the region in fall of next year.

The licensing program for Peppa Pig will span categories, including apparel, footwear, home goods, stationery and greeting cards, health and beauty aids, mobile phone accessories, confectionary products, and more. Licensees already on board include Jazwares (master toy partner); Revolution (bed and bath products); JCorp (children’s appare); Black and White (footwear and belts); Calego (hard case luggage, backpacks and totes); Amscan (party goods), Candlewick Press (jacketed hard cover, trade paperback, and novelty books); Imagine Publications (French language publishing, coloring and activity books); The Canadian Group (games and puzzles); and Primary Colors (packaged fruit snacks, candy, cookies, and crackers, and assorted stationery products).

eOne will also begin distributing Peppa Pig DVDs in Canada beginning next year.

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