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eOne Expands Peppa Pig Licensing Partnership with New and Current Partners

PeppaPigEntertainment One (eOne) renewed and added additional Peppa Pig licensees for new product debuts at retail next year.

New Peppa Pig products from existing products include a 2-in-1 kid-sized Flip-Open Sofa with removable and machine-washable slipcover from Spin Master; backpacks and lunch bags from Accessory Innovations; digital watches from Accutime; a bedding set from Baby Boom; new bedding and bath collections from Character World in Partnership with Franco Manufacturing Co. Inc.; and underwear for girls and toddlers from Handcraft.

Newly-appointed licensees Berskshire Fashions and Hamco Inc. will introduce a cold weather set from and toddler bibs and table toppers, respectively.

The Peppa Pig preschool entertainment brand continues to generate more than $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide. The show airs in more than 180 territories and has been translated in more than 40 languages.

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Category: Character Licensing, Entertainment, Kids Properties, Television

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