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eOne Expands Peppa Pig in France

Entertainment One Licensing is expanding the Peppa Pig preschool series in France with new broadcasting and licensing deals. The show premieres today on the French Nick Jr. channel and will broadcast in blocks of four episodes three times a day. It has already been airing on France 5’s preschool block Zouzous since February.

Giochi, which distributes Peppa Pig toys in Italy, will also become eOne’s toy partner in France. The company’s line of play sets, plush, and figurines will hit the shelves this fall. In addition, the Hachette Group will create a line of story, novelty, and activity books that will launch this summer.

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Category: Brand Licensing, Character Licensing, Entertainment, International, Kids Properties, Publishing, Television, Toys

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