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eOne Expands into the Mass Market, Adds Licensees for Peppa Pig

Entertainment One Licensing (eOne) will offer Peppa Pig product to the mass market this year for the first time, and has already added licensees and retail partners.

Beginning this spring, Amscan will debut a line of Peppa Pig party goods, including paper and plastic tableware, foil and latex balloons, invitations, thank you notes, party decorations, and more. In addition, Palamon will introduce Peppa Pig costumes, masks, dress-up accessories, and treat carriers in time for Halloween.

Other licensees include Better Toys for sporting goods; Primary Colors Corp. for novelty stationery and confections; Fiesta Toy for amusement plush; Scholastic and Candlewick Press for books; and Redan for a magazine.

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Category: Brand Licensing, Character Licensing, Kids Properties

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