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DreamWorks Animation and Fisher-Price Partner

Mattel, Inc.’s subsidiary, Fisher-Price, Inc., and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship in which Fisher-Price will serve as the worldwide master toy licensee for a number of DreamWorks Animation’s theatrical feature film releases and TV series.

Fisher-Price will debut the first of its new toy collections for Kung Fu Panda 2 and The Penguins of Madagascar at Toy Fair 2011. The additional DreamWorks Animation properties under the licensing relationship include Puss In Boots, The Croods, Madagascar 3 and Legend of the Guardians and Kung Fu Panda: Legends of Awesomeness.

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