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Disney Eliminates Marvel’s Marketing Department; Nickelodeon Will Handle Canadian Licensing In-House

Walt Disney Co. will absorb Marvel Studios’ marketing into Disney’s film studio, eliminating Marvel’s marketing department. Disney reported a 60 percent drop in film-unit earnings in its most recent quarter and seeks ways to lower film costs, according to Ronald Grover reporting for

Disney bought Marvel in 2009, but Viacom Inc.’s Paramount Pictures released Marvel’s Thor and Captain America in a deal that ended this year. Disney will release Marvel’s The Avengers next spring.

Nickelodeon Consumer Products (NCP) also announced company changes this week. NCP, a division of Viacom International Media Networks (VIMN), plans to take its Canadian licensing and merchandising business in-house as of October 1. NCP Canada’s Toronto-based office will exclusively represent VIMN’s portfolio of properties and brands, including Nickelodeon, MTV, and Comedy Central, and manage all operations and retail and licensee relationships for NCP.

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