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Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line.

Our Universe features active wear, swimwear, footwear, and accessories, and is available exclusively online at and at all Disney store locations. The first wave is inspired by Marvel Entertainment’s Black Panther and Disney Princess, with a Star Wars line coming soon. Pieces include leggings, sweatpants, zip-up hoodies, and headbands.

Disney_OurUniverseLineThe expanded deal also includes an inspirational book by Eckstein from Disney Book Group that will be available in May. It’s Your Universe: You Have the Power to Make It Happen is based on Eckstein’s personal story and her journey to success. The book highlights how Eckstein’s passions led to the creation of Her Universe.

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Category: Apparel, Fashion Licensing

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