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Discovery Communications and Mike Rowe Partner with Outdoor Cap Company, Inc.

Discovery Communications and Mike Rowe have partnered with Outdoor Cap Company, Inc. to create a line of men’s and women’s headwear based on their co-brand, Dirty Jobs/mikeroweWORKS. The hats will be designed for on-the-job, outdoor use, and casual wear.

The Dirty Jobs/mikeroweWORKS headwear line inspired by Mike Rowe and his Discovery Channel TV series includes safari, beanie, and fleece hats, plus baseball caps. Additionally, Outdoor Cap will be producing branded HiBeam caps with an LED light in the visor, delivering over 30 feet of visibility. The functional line of headwear features embroidery, leather and suede reinforcements, patches, and screen printing. The hats are launching this Father’s Day 2010 at Academy Sports + Outdoors, expanding to other outdoor specialty stores, mass-market retailers, and mid-tier chains in the fall.

The deal with Outdoor Cap was brokered on behalf of Discovery Communications and mikeroweWORKS by their North American licensing agent, The Joester Loria Group (JLG).

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Category: Apparel, Television

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