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Discovery Channel, Vineyard Vines Launch Shark Week Collection

SharkWeek2Vineyard vines and Discovery Channel entered an exclusive partnership for a line of summer products inspired by the Shark Week brand, including clothing, performance gear, and accessories for men, women, and kids. A portion of the proceeds from the camouflage printed women’s bikini and men’s board short will be donated to Oceana, an organization dedicated to protecting the world’s oceans.

In celebration of the 20th anniversary of vineyard vines and the 30th anniversary of Shark Week, the collection will launch online at and in select vineyard vines stores beginning May 30. The launch leads up to the week-long Shark Week programming on Discovery Channel from July 22 to July 29.

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