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DEMDACO Focuses on Single Band Identity

DEMDACO is set to transition to single-brand identity featuring quality, tailor-made products organized by categories similar to Target. DEMDACO will however continue its partnership with artist Susan Lordi to make hand-carved, figurative Willow Tree sculptures.

Retailers and consumers can now explore all DEMDACO products organized by categories such as gifts, home and entertainment, outdoors, fashion and jewelry, baby and kids, bath and body, holidays, seasons, and celebrations.

This shift from previous branding allows for targeted product development in each category and effective product searching, planning, and purchasing.

DEMDACO launched a redesigned universal homepage on its website in line with its single-brand identity.

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