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Crossfit, Strauss Brands Launch Crossfit Approved Meat

CrossfitApproved_StraussCrossFit Inc. and Strauss Brands entered a multi-year deal for CrossFit Approved premium-quality meat. The deal was brokered by IMG.

A CrossFit Approved box is now available on Strauss’ online store, Free Raised Direct, and features a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks, and various cuts of steak. Strauss will also stock CrossFit Approved meat in select grocery retailers across the U.S. later this year.

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