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Colette Partners Illumination Entertainment and NBCUBD for The Secret Life of Pets Merchandise in France


Illumination Entertainment and NBCUniversal Brand Development (NBCUBD) are collaborating with Parisian retailer, Colette to support Illumination Entertainment and Universal PicturesThe Secret Life of Pets French release on July 27.

The Colette x The Secret Life of Pets capsule collection includes Colette-exclusive T-shirts, iPone cases, mugs, and collectibles, which feature the retailer’s signature logo stylistically mixed with the film’s characters.

The partnership also features a calendar of key activations to support the franchise, including a press private screening at the Royal Monceau Raffles Paris to kick off the collection’s launch, a takeover of the colette water-bar for six weeks that started on July 11, and an in-store pet-tag-making event on July 30.

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