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Chupa Chups Celebrates Christmas in Hong Kong

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Chupa Chups and The Link Management Limited have teamed up to create a thematic event in Hong Kong.

The Link’s Lok Fu Plaza will be filled with vibrant colors and seasonal melodies. For the first time, The Link will team up with Chupa Chups, which is celebrating its 55th anniversary, to present The Link x Chupa Chups Color Your Mind Playground. At more than 10,000 square feet, the Christmas playground features giant Chupa Chups decorations, including an almost 2,000 square foot Chupa Chups maze; a hot air balloon, a ferris wheel, and a Christmas train.

The Link x Chupa Chups Color Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. The stairs spiral upward, and each step is a piano key that leaves a trail of melody as people walk. The staircases encourage visitors to compose Christmas tunes and to take the stairs more often and promote a healthy lifestyle.

Ten of the main shopping malls of The Link are also fully decorated with the colorful graphics of the brand, and there is an outdoor advertising campaign on billboards and buses throughout the city.

Inside the Lok Fu Plaza mall, an eight meter tall candy machine is filled with a variety of Chupa Chups flavors. Other activities include the Chupa Chups Connecting Flavors Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups pop-up store, Chupa Chups Christmas game booths, and Chupa Chups Christmas parade.

Customers that spend at least HK $2,000 at selected shopping malls of The Link are entitled to exclusive limited edition Chupa Chups premiums.

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Category: Around the Industry, Brand Licensing, Christmas, Food Licensing, International, Retail, The Licensing Book

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