The Licensing Blog

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Funko Celebrates The Sandlot 25th Anniversary with Pop! Figures

FUNKO_Sandlot _SmallsPop!To celebrate the 25th anniversary of The Sandlot on April 7, 20th Century Fox Consumer Products and Funko will launch The Sandlot Pop! figures. Available in June, the line features Smalls, Benny, Ham, Squints, The Beast, and the Target exclusive, a Squints & Wendy 2-pack.

Fox Consumer Products partnered with additional licensees including The Roosevelts (RSVLTS) for apparel; New Era for hats; and Spencers for “You’re Killing Me Smalls” T-shirts. Read the rest of this entry »

Peanuts, McDonald’s Partner for Snoopy Happy Meals

McDonalds_SnoopyMcDonald’s retailers will feature a set of collectible Snoopy toys in Happy Meals around the globe. Each toy features a Snoopy activity and comes with a clip so it can be hung on bags and belts. The toys can also be scanned via a smartphone or tablet to unlock exclusive online Peanuts content on the free McPlay app. Read the rest of this entry »

Buzzfeed Launches Cookware Line at Walmart

Tasty_WalmartBuzzfeed’s launch of Tasty cookware and kitchenware products at Walmart is the first of its licensing program that will be extended to include the company’s Goodful (wellness), Nifty (DIY), and additional brands.

The new line was developed by licensee Epoca International and is exclusive to Walmart. It will launch in 800 Walmart stores in the U.S. on Monday and online today at walmart.com and jet.com. Read the rest of this entry »

Sesame Workshop Extends Licensing Program with New Toy Line

SesameStreetGreen Toys Inc. will debut its Sesame Street outdoor activity sets at the North American International Toy Fair in New York City from Feb.17 to 20. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. Read the rest of this entry »

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

Playmobil to Launch 2018 FIFA World Cup Soccer Field Set Next Month

Playmobil_2018WorldCupPlaymobil will launch a 2018 FIFA World Cup Russia Take Along Soccer Field set next month. The play set will include four soccer player figures, a FIFA World Cup Trophy, soccer balls, goals, and stickers to personalize the field. Read the rest of this entry »

Condé Nast, T. Anthony Partner for Vogue Luggage and Travel Goods

CONdeNast

Condé Nast entered a licensing agreement with American luxury goods company, T. Anthony, for a luggage and travel goods collaboration with Vogue. The liVogue x T. Anthony line will offer a unique, limited-edition collection of selected T. Anthony signature styles in exclusive colorways.

The Vogue x T. Anthony collection is expected to launch in the fall at T. Anthony stores, TAnthony.com, and select retailers where T. Anthony is sold.

Bouffants & Broken Hearts, Cotton On Body Partner for Apparel Collection

cottononAustralian retailer Cotton On Body launched its holiday collaboration with illustrator and influencer Kendra Dandy of Bouffants and Broken Hearts.

The collection features Kendra’s colorful designs on activewear, intimates, sleepwear, swim, and accessories now available at all Cotton On Body retail locations globally and online at cottonon.com.

This collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent.

One Animation Appoints Master Toy, Apparel Licensees for Oddbods

OneAnimation_OddbodsOne Animation appointed Kids Station Toys Inc. and The Bentex Group Inc. as master toy and apparel licensees, respectively, for Oddbods in North America.  The deals were brokered by One Animation’s North American licensing agency, Brandgenuity. Read the rest of this entry »

The Jim Henson Co. Appoints Rockpool Licensing as Licensing Agency of Record in the UK

JimHensonCo_DoozersThe Jim Henson Co. appointed Rockpool Licensing to represent the company’s licensing and merchandising activities in the UK.

Rockpool Licensing will manage preschool properties, including Splash and Bubbles, Doozers, and Dot. Additionally, all past episodes of Dot. will stream exclusively on Hulu. Rockpool Licensing will also manage classic properties including, Fraggle Rock and Labyrinth.

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