The Licensing Blog

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Looking for The Licensing Book? We’re Evolving!

Adventure Publishing Group is shifting its licensing initiative to focus on the world of pop culture, fandoms, and entertainment. The Pop Insider is a new digital medium dedicated to highlighting the latest news and new products from all your favorite fandoms. From the experts who brought you The Licensing Book and The Toy Book comes a companion site for adults who love to geek out. The Pop Insider features announcements and reviews of the latest collectibles, licensed products, and entertainment content.

The Pop Insider will publish print issues for trade and consumer shows as well! With distribution at North American International Toy Fair and Licensing Expo, the Pop Insider will cover hot new properties, trends, and new products galore from consumers’ favorite entertainment fandoms.

We will also be printing issues for consumer conventions! Be sure to visit both the Pop Insider and The Toy Book for the latest licensed products and trends geared toward both the trade and consumers.








Genius Brands, Spirit Halloween to Launch Rainbow Rangers Direct-to-Retail Program

RainbowRangersGenius Brands International Inc. partnered with Spirit Halloween for Rainbow Rangers character costumes and accessories in North America. The new original preschool series will air on Nick Jr. this fall.

Spirit Halloween will design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at more than 1,300 retail locations across the U.S. and Canada beginning next August. Read the rest of this entry »

Dollar Car Rental Named Official Sponsor for Kidz Bop Live 2018 Tour

KidzBop_LiveNation_DollarcarRentalKidz Bop and Live Nation named Dollar Car Rental as the presenting sponsor for the Kidz Bop Live 2018 tour. The sponsorship will include the development of an original co-branded music video produced by Live Nation featuring the Kidz Bop Kids, special Kidz Bop promotions when renting at, and a national sweepstakes offering a trip to the Kidz Bop VIP experience. Read the rest of this entry »

The Wiggles Adds New Partners in the U.S., Canada

TheWigglesThe Wiggles adds new licensing partners in the U.S. and Canada to assist in brand extension through educational play-based learning, do-it-yourself (DIY), fashion, accessories, tabletop, party goods, and more. Read the rest of this entry »

UEFA Euro 2020 Appoints IMG Master Licensee

IMG_EURO2020The Union of European Football Associations (UEFA) appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major UEFA tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing program for UEFA Euro 2016 and UEFA’s other national tournaments through the 2014 to 2017 period.

The new multi-year global rights deal includes the UEFA Women’s Euro 2021, UEFA U-21 Championship 2019 and 2021, UEFA Futsal Euro 2022, and UEFA’s brand new Nations League Finals tournament with its inaugural editions in to be held in 2019 and 2021. Read the rest of this entry »

Funko Inc. to Launch FunkO’s Cereal Line

Screen Shot 2018-07-03 at 2.32.48 PMFunko Inc. is launching a new line of cereals called FunkO’s. The cereal line will feature more than 40 characters from pop culture licenses and each cereal box will include a corresponding miniature Pocket Pop! figure. The back panel will feature themed activities, puzzles, and games. Each box will sell for a suggested retail price of $7.99.

The following FunkO’s will debut beginning this summer: Mega Man FunkO’s; Cuphead & Mugman FunkO’s;  Retro Freddy FunkO’s; A Nightmare On Elm Street’s Freddy Krueger FunkO’s; Friday the 13th’s Jason Voorheese FunkO’s; The Lord of the Rings FunkO’s; Cuphead ‘Don’t Deal with the Devil’FunkO’s; IT’s Pennywise FunkO’s; Huckleberry Hound FunkO’s; DC’s Batman FunkO’s; DC’s Batgirl FunkO’s; Beetlejuice FunkO’s, and Cthulhu FunkO’s.



SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.


American Pop Art, Steve Kaufman Licensing LLC to License Steve Kauffman Art

steve kaufmanAmerican Pop Art Inc. and Steve Kaufman Art Licensing LLC signed an agreement with Becker Associates to license the artwork of Steve Kaufman for children’s toys and merchandise. This collaboration will allow children to discover the creative essence of Kaufman’s artwork.

Kaufman, also known as “SAK,” was a charismatic pop artist, humanitarian, and pioneer of neo pop art. Kaufman started his career as an assistant to Andy Warhol, where he learned the art of silk screening. Read the rest of this entry »

Turner Appoints New Country Manager For Philippines

TurnerAppointment_JiaSalindong-Du_HeadshotTurner Asia Pacific appointed Jia Salindong-Du as country manager in the Philippines. She will scale Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences, and expanding the brands’ fan-base.

Salindong-Du will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network. In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang, and Warner TV. Read the rest of this entry »

Legendary Restaurants Brands, Perpetual Licensing to Partner for Retail Products

bennigans-logo2x copyLegendary Restaurants Brands and Perpetual Licensing will partner in the development of a strategic licensing program for Legendary Restaurants’ portfolio of brands. Perpetual will extend the Bennigan’s and Steak and Ale brands, in addition to the Death By Chocolate trademarks, into great-tasting food products at retail.

Licensed products will include appetizers, soups, frozen foods, meal kits, snacks, condiments, desserts and other food products. Since 1976, millions of people across the globe have enjoyed warm, neighborhood Irish hospitality at Bennigan’s, which is renowned for such signature dishes as the World Famous Monte Cristo, The Big Irish burger, Oh, Baby Back Ribs, Finn’s Beer-Battered Fish & Chips and the decadent Death by Chocolate dessert. Bennigan’s will be featured at the 2018 Licensing Expo in Las Vegas, May 22-24.

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