The Licensing Blog

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BLE to Relocate to ExCel London in 2019

BLE-ExCelLondonUBM will relocate Brand Licensing Europe (BLE) to ExCeL London beginning next year to further evolve the show, attract more European licensees, retailers, and licensors, and improve the customer experience for both visitors and exhibitors.

The accessibility and flexibility of space at ExCeL, as well as the social setting following the 2012 Olympic regeneration program, attracted UBM to the venue. The move comes with full support from its show sponsor, the International Licensing Industry Merchandisers’ Association (LIMA). Read the rest of this entry »

WIT Panel to Take Place at ASTRA Marketplace & Academy

ASTRA_WITWomen in Toys, Licensing & Entertainment (WIT) will lead a discussion about product diversification at the ASTRA Marketplace & Academy in New Orleans next month.

Deb de Sherbinin, WIT empowerment co-chair and president at Perk Consulting, will lead the conversation, which will take place on Sunday at 3:30. Click here for a complete list and schedule of speakers at next month’s show.

Spielwarenmesse eG Prepares for World of Toys at the Hong Kong Toys & Games Fair

Spielwarenmesse_WorldOfToysSpielwarenmesse eG will once again organize an international pavilion as part of its World of Toys at the Hong Kong Toys & Games Fair. The fair will take place from January 7 to 10 at the Hong Kong Convention and Exhibition Centre.

The international fair helps companies position themselves in major global markets, including the Asia-Pacific region, Russia, India, and the Middle East. Participating companies receive support during the planning phase and at the event, benefitting from a wide range of services.  Read the rest of this entry »

Sony Introduces Licensees for Men in Black

SonySony Pictures Consumer Products (SPCP) will develop a comprehensive, 360-degree program for the Men in Black franchiseThe new program will include the classic franchise and the studio’s new spin-off which is tentatively set to release next summer.

SPCP’s first wave of licensees include Funko, Titan Publishing, Bioworld, and Changes. SPCP aims to recreate another strong franchise program in support of Men in Black with year-round opportunities for a multi-generational audience. This follows the studio’s recent success with the classic Jumanji franchise and the recent film Jumanji: Welcome to the Jungle.

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Scholastic Appoints Sony as Agent for Goosebumps Licensing Program

goosebumpsScholastic appointed Sony Pictures Consumer Products (SPCP) as the official agent for the children’s book series, Goosebumps. There are seven confirmed licensees for the Goosebumps franchise, and the consumer products program is set to rollout with the second film entitled, Goosebumps: Haunted Halloween. SPCP will also represent the licensing efforts for the films. The new film is currently scheduled to release this October.   

New licensees include Scholastic Inc. for movie tie-in books; Changes for adult apparel; Bioworld for apparel, accessories, and desktop items; Mad Engine for apparel and accessories; KJMC Sportswear California for apparel; Philcos Enterpriser for apparel in Canada; and Zinc International Ltd. for in-cinema concession stands.



Paladone Launches Biodegradable Plastic Merchandise

paladone eggsGlobal gift designer and supplier Paladone will bring BDP (naturally decomposing plastic) to the global gift trade with a range of giftware using Breakdown Plasti technology.

Breakdown Plastic’s organic additive, BDP, is designed to be used in synthetic polymers to enhance the biodegradation of plastics in landfills, allowing microbes to consume the plastics in a matter of a few years instead of centuries or longer. Paladone products using BDP are home-compostable, naturally decomposable in landfills and recyclable, making them sustainable.

This summer, Paladone will launch a line of licensed egg-cups using this organic additive to address the issues of using synthetic materials which leave harmful imprints on the environment. More items are in development to appeal to the U.S. market, where eco-friendly products are in high demand.


LIMA Announces 2018 International Licensing Awards Winners

international licensing awardsThe winners of the 2018 LIMA International Licensing Awards were announced at the opening night of Licensing Expo.

Winners were selected across 21 categories from a total of 132 nominees. The ceremony also honored the lifetime achievements of Hall of Fame inductees Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises; and Brian Goldner, Chairman and CEO of Hasbro. Ten licensing up-and-comers received Rising Star awards.

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Discovery Launches Shark Week 30th Anniversary Merchandising Program

SharkWeek2Discovery is launching a merchandising program in celebration of Shark Week’s 30th Anniversary. The program will include a product lineup featuring new apparel, accessories, books, toys, and packaged goods.

The merchandising partners will include co-brands such as Swedish Fish candy by Mondelēz International, Build-a-Bear, and Vineyard Vines, as well as categories of product including food, toys, and tech products. Walmart is the premier Shark Week retailer. Princess Cruises will be transforming Shark Week into a full season with its first-ever Summer of Shark.

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eOne Partners with New Licensees for PJ Masks

pj-mask-pezEntertainment One (eOne) adds seven partners to its roster of licensees for PJ Masks.

New partners include ASO LLC for antibacterial shape and strip bandages; Colgate-Palmolive for oral care, including battery-operated toothbrushes, manual toothbrushes, and toothpaste; DecoPac for edible photo cake and cookie decorations in the U.S. and Canada; Give & Go for baked goods featuring house-assembly and cookie-decorating kits; good2grow for 100-percent juice beverages in containers with character toppers; Pez Candy for character candy dispensers with candy; and Thermos for stainless steel vacuum insulated “FUNtainer” bottles and food jars.

Cartoon Network Expands Licensing Programs for Ben 10, We Bare Bears, Steven Universe

cartoon networkCartoon Network Enterprises will grow its portfolio of licensing programs for many of its popular brands. Products will be introduced from new and expanding licensing partners for Ben 10, We Bare Bears, Steven Universe ,and other Cartoon Network brands. The properties will be showcased at the Licensing Expo in Las Vegas this week.

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