The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

The NPD Group Reports 25 Percent of Kids’ Product Features a License

npd groupLicensed products captured one-quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from global information company The NPD Group, which tracks spending across 17 industries. While present in kids’ lives throughout their youth, licenses tend to change and age in and out of children as they move through their different life stages.

PawPatrolAt nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest share of sales in this age group.

The second largest group included kids ages 6 to 8, with 23 percent shares of the kids licensing market. The industries holding the highest share for this age segment were fashion accessories, apps, in-app purchases, and school supplies. Star Wars accounted for the largest share of sales among this age range. In quarter four of 2017, licensed sales for kids amounted to around $17 billion in consumer spending.

Across all industries, clothing captured the largest share of product sales, followed by toys, games, puzzles, party supplies, costumes, and books.

 

NRF Forecasts Retail Sales Will Increase Between 3.8 and 4.4 Percent in 2018

National Retail FederationThe National Retail Federation today released its 2018 economic forecast, projecting that retail industry sales will grow between 3.8 and 4.4 percent over last year. Online and other non-store sales, which are included in the overall number, are expected to increase between 10 and 12 percent. The numbers exclude automobiles, gasoline stations, and restaurants.

Retail sales grew 3.9 percent in 2017 over 2016 to $3.53 trillion, according to the U.S. Census bureau’s preliminary estimate for the year. The number is subject to revision but exceeded NRF’s forecast for growth between 3.2 and 3.8 percent.

 

Kidz Global Survey Reveals Entertainment Brands Miss Out on Key Sales

KidzGlobalAccording to a Kidz Global BrandTrends survey, entertainment brands that ranked high on the brand popularity index (BPI) for French girls ages 7 to 9 include Minions, Ice Age, Lego, Playmobil, Lego Friends, Disney Princess, and Frozen. In terms of future purchase intentions (FPI), more than 75 percent of girls want a Frozen product—the favorite brand overall—and around 70 percent want a Disney Princess item. Brands such as Minions, Ice Age, and Lego rank high on BPI, but don’t perform as well in the girls’ FPI. Read the rest of this entry »

Nitro Circus Extends Partners in Europe

NitroCircusNitro Circus appointed two new licensing agencies to launch a range of new consumer products in several European markets, including License Connection in the Benelux (BLX) countries and The Licensing Locomotive in Spain, Portugal, and Central Eastern Europe. Read the rest of this entry »

Ninety-Eight Percent of Generation Z Still Shops in Brick-and-Mortar Stores

DesNational Retail Federationpite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to ceate a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. Read the rest of this entry »

DHX Media, Ipsos Unveil Results From Global Entertainment Content Survey

DHXMedia_IpsosDHX Media and Ipsos announced the results from a survey of 2,700 parents in the U.S., Canada and the UK, that shows how kids ages 0-12 consume entertainment content and brands.

According to the survey, 72% of children’s daily viewing is from streaming services such as YouTube, Netflix and others. When viewing content, 61% of kids use tablets, with 78% of households having at least one tablet and 29% having a tablet for use by a child only. Tablets were found to be the most popular screen used by children, who used the devices to watch 45% of their streamed content.

Read the rest of this entry »

Licensing Expo 2015 Reports Increase in Retail and Expanded International Profile

licensing-expo-2015Licensing Expo saw its most successful show earlier this month, drawing 16,150 attendees during the three-day event—a 3 percent increase from last year’s event.

This figure includes a 6.6 percent uptick in international attendance with one in three attendees coming from outside the U.S. The countries with the greatest number of attendees were Canada, Japan, Mexico, and the UK, with significant increases from Australia (up 31 percent), Brazil (up 30 percent), and China (up 12 percent).

The show, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), featured 460 exhibiting companies in 232,000 square feet, an increase of 6.5 percent from last year. More retailers attended than ever before, up 15 percent. The Expo concluded with more than 70 percent of this year’s floor space re-booked for next year.

Press attendance at the Expo increased by 27 percent, with 152 journalists in attendance covering exhibitor news and events live from the show floor.

Licensing Expo 2016 will take place June 21 to 23 at the Mandalay Bay Convention Center in Las Vegas.

LIMA Study Shows Global Retail Sales of Licensed Goods Hit $241.5 Billion in 2014

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) has released the results from its first LIMA Annual Global Licensing Study, which quantifies worldwide royalty rates and accompanying retail sales. According to the report, retail sales for products bearing the trademarked names and likenesses of cartoon characters, corporate logos and brands, major sports teams, and more totaled an estimated $13.4 billion in royalty revenues and $241.5 billion in retail sales last year. LIMA commissioned Brandar Consulting to conduct the survey.

The survey showed that the U.S./Canada was the most dominant region with more than $144 billion in retail sales—nearly 60 percent of the worldwide total. Europe accounted for nearly 25 percent of the worldwide total, and Asia nearly 10 percent.

Read the rest of this entry »

LIMA Highlights Top Kid Toy Brands in Survey for Back to School Season

A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively. Read the rest of this entry »

Survey Shows British Cultural Icons Help Sell UK Luxury Brands in Emerging Markets

New research has found that cultural icons like David Beckham and the Royal family help the UK’s luxury brands outperform its global rivals in emerging markets. A survey found that Chinese consumers in Shanghai, Beijing, and those who travel to the UK to shop, use “Britishness” as the reason why they buy certain brands.

The study also showed that Britian’s cultural capital represented unique qualities that American, French, and Italian, for example, products lacked. TV programs and movies like Sherlock and The Harry Potter movies also influenced Chinese perception.

Related Posts Plugin for WordPress, Blogger...

Archives