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NFLPA Forecasts Next Group of Top-Selling Players on Rising Stars List

NFLPARisingStarListNFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., predicted that Saquon Barkley, Alvin Kamara, and Case Keenum rank as projected future top-selling performers on the NFLPA Rising Stars list.

This year’s list features three categories of projected top-sellers: Rookies, Veterans and Familiar Faces, and New Places. The list aims to identify the next players poised to have an instant impact on consumer sales and rank among top sellers of all officially licensed player-identified merchandise for all NFLPA sponsors, licensees, retailers, and future partners. To be considered, players must not have appeared in any previous quarterly or year-end NFLPA Top 50 Player Sales List. Read the rest of this entry »

NBA, Perform Media Enter Multi-Year Digital Media Partnership

NBAThe National Basketball Association (NBA) and Perform Media entered a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico, and Spain.

Through the partnership, Perform will manage the NBA’s official online destinations in select international markets that reach more than 15 million unique visitors each month.  Read the rest of this entry »

Tom Brady Returns to Top Spot on NFLPA Top 50 Player Sales List

12-01_Top50_2018_Q4_RD6Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. The list is based on total sales of officially licensed NFL player-identified merchandise. Brady also started and ended the year atop the list in 2016. Dallas Cowboys quarterback Dak Prescott finished at No. 2.

Quarterbacks led the offensive positions, with 18 wide receivers accounting for 14 players on the list, while running backs have six, tight ends have four, and only one spot is filled by a lineman. On the defensive side, seven players made the year-end list. The Eagles are the most represented team, and have five players on the list. Read the rest of this entry »

NFL, Angry Birds Partner for Super Bowl Gaming Experience

AngryBirds2_SuperBowlThe National Football League (NFL) and Rovio Entertainment partnered for a unique experience that lets fans play Angry Birds 2 and Angry Birds Evolution mobile games with a Super Bowl LII twist.

Players can outfit their flocks with any of the 32 official NFL jerseys and helmets to compete in new Super Bowl-themed game levels and in-game competitions within Angry Birds 2. Read the rest of this entry »

UFC, Monster Energy Enter Multi-Year Global Partnership Extension

image001UFC  will renew its global partnership with Monster Energy via multi-year extension, in which Monster Energy will continue to serve as the “Official Energy Drink” of UFC.

As part of this extension, Monster will continue to have center canvas and entrance logo placement inside UFC’s Octagon at events. The two brands will also work together on retail promotions during UFC events in select markets.
Monster’s logo will also remain on the UFC Fight Night Collection apparel of its sponsored UFC athletes. This current list includes: UFC featherweight champion Max Holloway, UFC lightweight champion Conor McGregor, UFC welterweight champion Tyron Woodley, UFC light heavyweight champion Daniel Cormier, former UFC heavyweight champion Cain Velasquez, former bantamweight champion Dominick Cruz, former UFC middleweight champion Chris Weidman, UFC women’s strawweight Paige VanZant, UFC featherweight Yair Rodriguez, and UFC welterweight Donald Cerrone. For more information, please visit ufc.com.

 

Club América Appoints One Entertainment As Licensing Partner

ClubAmericoClub América partnered with Las Vegas-based One Entertainment for a licensing partnership throughout North America. Club América is based in México City and competes in Liga MX, the top professional league in the country. Read the rest of this entry »

REP Worldwide Launches As Brand Management and Sports Licensing Business

REPWorldwideREP Worldwide (Representing Every Player) launched as a group player representation business that offers licensing and brand management services to athlete-driven sports properties.

NFL Players Association (NFLPA) is the majority shareholder and will work in collaboration with its founding partners—the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA)—to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners. Read the rest of this entry »

UFC, Opro Enter Global Licensing Partnership

UFC_Logo_Red_RGBUFC entered a multi-year global licensing agreement with Opro, which grants the oral protection company the rights to produce UFC-branded mouthguards and provide bespoke guards to UFC athletes. The partnership was negotiated by IMG and will begin next year.

As part of this collaboration, Opro will be able to brand the products and packaging for their Custom Fit, Self-Fit, and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster. Read the rest of this entry »

UFC, Modelo Enter Multi-Year Partnership

Modelo copyUltimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., along with signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising. Read the rest of this entry »

WNBA Minnesota Lynx Rank No. 1 for Team Merchandise Sales

wnba_logoThe No. 1-seeded Minnesota Lynx and four-time WNBA All-Star Elena Delle Donne of the Washington Mystics earned the top spots on the WNBA’s Most Popular Team Merchandise and Jerseys lists, respectively. The list is based on overall sales on WNBAStore.com since the start of the 2017 regular season.

Rounding out the top five most popular jerseys are the Seattle Storm’s Breanna Stewart (No. 2), the Phoenix Mercury’s Diana Taurasi (No. 3), the Lynx’s Maya Moore (No. 4) and the Storm’s Sue Bird (No. 5). Read the rest of this entry »

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