The Licensing Blog

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Masha and the Bear to Premiere FIFA World Cup Specials

MashaAndTheBear_FIFAAnimaccord and will release exclusive, 3-D animated content for Masha and the Bear in celebration of the FIFA World Cup. The series of short cartoons will discuss topics that teach kids how to play fair, promote gender equality in sports, and respect other opponents.

Animaccord will release the specials on the Masha and the Bear YouTube channel within the YouTube Kids app in Russian, English, German, French, Italian, Ukrainian, Spanish, Portuguese, and Arabic.

Nickelodeon International Launches Dora’s Worldwide Adventure, Nick Football Champions Apps

Nick_FootballNickelodeon International launched two new apps: Dora’s Worldwide Adventure and Nick Football Champions. Both apps are available in 12 languages and accessible to markets outside of the U.S. via the iTunes, Google Play, and Amazon stores.

Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper, and more. The app will let players explore seven different countries: Australia, Brazil, China, Italy, Japan, the UK, and the U.S. Read the rest of this entry »

The American Outdoorsman, LJO Partner for Footwear Line

TheAmericanOutdoorsmanOutdoor apparel brand The American Outdoorsman partnered with shoe manufacturer LJO to create a new footwear collection. The partnership marks the brand’s first licensing agreement, and will see LJO produce men’s, women’s, and kid’s footwear across all core outdoor activities, including hiking, trail running, winter boots, and water sandals.

The initial The American Outdoorsman footwear collection will be available next spring at select footwear and outdoor specialty stores, as well as at and

Rovio Entertainment Debuts New Angry Birds YouTube Series to Celebrate the World Cup

Rovio_AngryBirds_BirldCupRovio Entertainment will launch Angry Birds: BirLd Cup, a live-action hybrid series on the Angry Birds YouTube channel to celebrate the FIFA World Cup. The YouTube-exclusive series premiered on June 9, with new episodes airing every Wednesday and Saturday for the following five weeks through July 13. The episodes will also be featured on the YouTube Kids app beginning June 14.

Angry Birds: BirLd Cup stars two teams of kids, Team Red and Team Chuck, participating in a series of 10 challenges over 10 episodes. The team with the most points at the end of the season will be crowned the winner and awarded the BirLd Cup trophy. Read the rest of this entry »

Firefly Brand Management To Introduce Lucha Libre and Rey Mysterio at Licensing Expo

libre wrestleLuchador and Lucha Underground TV star, Rey Mysterio, will make a guest appearance at this year’s Licensing EXPO 2018, hosted by Firefly Brand Management. Mysterio will be available to sign autographs, pose for photos, and meet with fans and potential licensing partners between 10 a.m. and 1 p.m. on Wednesday, May 23. Firefly Brand Management is the appointed licensing agent for Masked Republic’s Legends of the Lucha Libre brand.

Mysterio is the luchador who turned pro when he was only 14 years old and went on to revolutionize not just lucha libre but all of pro wrestling in the 1990s. His legacy and the Mexican form of the sport were cemented in 2006 when he became the first luchador to become WWE World Champion when he beat Kurt Angle and Randy Orton at WrestleMania XXII.

Disney’s Direct to Consumer and International Segment and ESPN Reach Agreement with UFC

espnUFC and The Walt Disney Company’s new Direct-To-Consumer and International segment along with ESPN, have reached an immersive, multi-year media rights agreement for exclusive live UFC content on ESPN+, as well as across a variety of ESPN’s television, social, and digital platforms, in English and Spanish, effective January 2019.

This rights and distribution agreement provides for 15 live UFC events to stream exclusively on ESPN+, the recently-launched streaming service.  Each event will be branded “UFC on ESPN+ Fight Night” and will deliver a full card of 12 UFC bouts. In addition to the live events and content included in the ESPN+ subscription, fight fans will be able to purchase and watch UFC Fight Pass and UFC PPV events via ESPN+, for a separate cost.

Read the rest of this entry »

Wilson Sporting Goods Creates Sports Gear Inspired by Disney Properties

solo a star wars story soccr ball willsonWilson Sporting Goods Co. developed a line of sports gear inspired by key Disney properties. The line includes products for football, basketball, soccer, volleyball, and baseball, and features designs inspired by key theatrical releases within Disney Animation, Pixar, Marvel, and Lucasfilm portfolios.

The first product collection showcases gear inspired by Solo: A Star Wars Story and is now available for pre-sale on  A second collection featuring Incredibles 2 will be available on June 15.  


NFLPA Forecasts Next Group of Top-Selling Players on Rising Stars List

NFLPARisingStarListNFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., predicted that Saquon Barkley, Alvin Kamara, and Case Keenum rank as projected future top-selling performers on the NFLPA Rising Stars list.

This year’s list features three categories of projected top-sellers: Rookies, Veterans and Familiar Faces, and New Places. The list aims to identify the next players poised to have an instant impact on consumer sales and rank among top sellers of all officially licensed player-identified merchandise for all NFLPA sponsors, licensees, retailers, and future partners. To be considered, players must not have appeared in any previous quarterly or year-end NFLPA Top 50 Player Sales List. Read the rest of this entry »

NBA, Perform Media Enter Multi-Year Digital Media Partnership

NBAThe National Basketball Association (NBA) and Perform Media entered a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico, and Spain.

Through the partnership, Perform will manage the NBA’s official online destinations in select international markets that reach more than 15 million unique visitors each month.  Read the rest of this entry »

Tom Brady Returns to Top Spot on NFLPA Top 50 Player Sales List

12-01_Top50_2018_Q4_RD6Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. The list is based on total sales of officially licensed NFL player-identified merchandise. Brady also started and ended the year atop the list in 2016. Dallas Cowboys quarterback Dak Prescott finished at No. 2.

Quarterbacks led the offensive positions, with 18 wide receivers accounting for 14 players on the list, while running backs have six, tight ends have four, and only one spot is filled by a lineman. On the defensive side, seven players made the year-end list. The Eagles are the most represented team, and have five players on the list. Read the rest of this entry »

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