The Licensing Blog

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Marvel Expands Presence in Sporting Goods Category

SpidermanDeckMarvel brand’s presence in the sports category is expanding as Disney Consumer Products (DCP) signs licensees, including Santa Cruz Skateboards, Madd Gear Scooters, and SMS Headphones.

Santa Cruz Skateboards celebrates the 30th anniversary of its Jim Phillips’ Screaming Hand design, with a line of decks, completes, cruzers, and T-Shirts featuring designs inspired by Spider-Man, Venom, Thor, and Wolverine. Products are available in stores now.

Madd Gear Scooters will introduce a line of Pro Scooters with imagery featuring Captain America, Spider-Man, Hulk, and more this September, and SMS Audio will released its new line of Marvel-inspired headphones featuring members of the Avengers team, including Iron Man, Black Widow, and Captain American this August.

WBCP Signs Partners for School Supplies

supermanlunchboxWarner Bros. Consumer Products (WBCP) is partnering with Thermos and Vaultz to bring DC Comics-inspired school supplies to kids heading back to school.

Thermos will introduce Caped Insulated Dual-Compartment Lunch Kits available in Superman and Batman versions, and Insulted Dual-Compartment Lunch Kits in Batgirl and Wonder Woman versions. For Scooby-Doo fans, Thermos will also offer a Scooby-Doo Lunch Box with a padded carrying handle.

Vaultz will offer Locking Pencil Boxes and Locking Binder Pouches featuring the Batman emblem.

Shopkins Enters Oral Care Category

ShopkinsBrush Buddies has added Shopkins to its line of character-based toothbrushes, travel kits, light-up brushes, singing brushes, bandages, hand sanitizers, and face tissues.

The collection features designs with characters including Kooky Cookie, Apple Blossom, Strawberry Kiss, and more. The BPA-free brushes feature high-quality bristles that are long lasting and offer better cleaning.

The deal was brokered by The Licensing Shop Inc. on behalf of Moose Toys.

Spin Master Launches Paw Patrol Tour

Spin Master Ltd PAW PatrolSpin Master Corp. will kick off the Paw Patrol Tour in Costa Mesa, Calif. on July 25. The tour will visit nine state and county fairs in the U.S. through October, with additional stops scheduled at select retail locations.

Each stop will feature the life-size Paw Patroller vehicle, as well as kids’ activities, family photo opportunities, new toys, and limited-edition giveaways. Spin Master’s Little Charmers, Chubby Puppies, and Sick Bricks properties will also join the tour.

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Limited Edition Simpsons Apparel Collection to Launch this Summer

SimpsonsCollectionNeff Headwear and Twentieth Century Fox Consumer Products will unveil a limited edition designer apparel collection based on the TV show The Simpsons. The product line will include T-shirts, joggers, flannels, and accessories featuring a fresh spin on the show’s iconic characters. Fans can shop for pieces starting mid-July in all Tilly’s, PacSun, and Zumiez stores, as well as in select retailers nationwide and online.

Saban Brands Names Sanrio’s Janet Hsu as CEO

ac8ec96d-0847-4ee8-b680-dfe516e8fe69Saban Brands has named Janet Hsu as its new CEO, effective August 17. Hsu currently serves as president and COO of Sanrio Inc., the global lifestyle brand. As Saban Brands’ first CEO, Hsu will be responsible for overseeing the company’s portfolio of global entertainment and lifestyle properties, as well as being instrumental in acquiring additional brands and building new intellectual properties.

Hsu will join Saban Brands as the company continues to grow across its two business units, Saban Brands Entertainment Group (SBEG) and Saban Brands Lifestyle Group (SBLG). SBEG currently includes Saban’s Power Rangers, Popples, Cirque du Soleil—Luna Petunia, La Banda, Emojiville, and Julius Jr. brands, with others in development. SBLG is dedicated to growing its portfolio in the consumer, fashion, and lifestyle space. SBLG brands currently include Paul Frank, Macbeth, Mambo, and Piping Hot.

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Doozers Debuts on Germany’s KiKa, New Partners Signed

DoozersThe Jim Henson Company’s CG-animated preschool series Doozers recently commenced broadcast on Germany’s KiKa coinciding with the signing of additional new media partners for the series.

The UK’s Video On Demand 365 Ltd. (VOD 365) has acquired subscription VOD rights to the series and Letson Corporation Ltd. has acquired ad-supported VOD rights for Russia.

The Doozers is a co-production of The Jim Henson Company and DHX Media. The series celebrates the spirit of being an innovator, and inspires all kids to have an “I can do it” attitude.

Dexter Returns With Global Release of Dexter: Hidden Darkness Game

maxresdefaultCBS Consumer Products, in partnership with Showtime and Michael C. Hall, has released Dexter: Hidden Darkness on iOS.

The app, developed by BlooBuzz Studios Inc., is available in six languages (English, French, German, Spanish, Italian, and Portuguese) in major countries, with an upcoming release on Android. Players and fans take on the role of Dexter Morgan, and find hidden clues throughout various crime scenes; solve puzzles to uncover the evidence left behind; team up with characters from the show, including Debra, Harry, Batista, and Masuka; follow Harry’s Code to guide your secret instincts; and feed your Dark Passenger on Miami’s most dangerous criminals.

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Rocket Licensing Appoints Tessa Bailey as Licensing Coordinator

Tessa BaileyIndependent licensing company Rocket Licensing has appointed Tessa Bailey as its new Licensing Coordinator.

In her new position, Bailey will provide marketing support and coordination across Rocket’s growing portfolio of brands. She will be involved in marketing duties within Rocket, including creating sales and marketing presentations, liaising with partners, helping to facilitate events for brands, and undertaking office administration and support.

Bailey joins Rocket after extensive work experience in children’s media.

Radz Launches Shopkins Candy Dispensers

PrintRadz Brands will launch a line of Shopkins candy dispensers featuring four popular Shopkins characters: Snow Crush, Strawberry Kiss, Bubbles, and Lolli Poppins. Each dispenser comes with a mini character poster and a pack of Radz Shopkins Candy.

To operate, consumers pull the character’s hair or hat back and the tongue pops out the candy. Fans can collect them all and mix and match the dispensers’ interchangeable hair and hats to create their own unique characters.

Radz Shopkins Candy Dispensers and Refill Packs will be available in November.

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