The Licensing Blog

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Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

 

Brand Central Expands Mister Rogers’ Neighborhood Licensing Program

mr-rogers-popBrand Central, is expanding the consumer products program for the children’s series from Fred Rogers Productions. A host of new products – from collectible figures to Mister Rogers’ signature red sweater and more – will be on the way to retail in “neighborhoods” from coast-to-coast this year.

The new line features licensees including American Classics for men’s and women’s T-shirts and loungewear; Aquarius for calendars, playing cards, puzzles, games, buttons, magnets, and tin boxes; boldSOCKS for socks; Funko forPop! figures and plush; Isaac Morris Ltd. for sweaters and outerwear; ODM for T-shirts and sweatshirts; Philcos for apparel available exclusively in Canada; Surreal Entertainment for beverageware, fleece throws, pins, lanyards, and desk accessories; Trau and Loevner for fashion tops, fleece, and T-shirts; Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins, and sticky notes; and Wizhead for paper craft models.

 

Technicolor Expands Experiences, Licensees for The Deep

technicolor 4dTechnicolor will expand the program for The Deep with the launch of a new 4D theatrical immersive experience, as well as branded products.

Technicolor and SimEx-Iwerks Entertainment will premiere the first theatrical experience based on the underwater adventure series this month.  The 12-minute, 3D viewing experience features exclusive 3D CG animation, an original storyline, and special effects. Additionally, special effects include a 4D experience with vibrating seats, spraying water, and bubbles. All locations will feature the film for a one-year period, supported by a variety of marketing and in-aquarium activities.  Read the rest of this entry »

Brand Central Expands Jake Paul Licensing Portfolio

JakePaul_LogoBrand Central LLC brokered collaborations between Jake Paul and multiple licensing partners for a range of merchandise, which includes toys, games, accessories, calendars, backpacks, collectible figures, posters, and stationery products.

Partners include Bioworld, Just Funky, Brown Trout, Trends International, Brandable, Sprayground, Kalan, and Just Toys.

Care Bears, Pusheen Come Together for Cuddly Collaboration

CareBears_PusheenCare Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year. Care Bears x Pusheen will launch on April 28 at JapanLA, as well as japanla.com and Pusheen’s online store, heychickadee.com. The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Signs New Licensees

ZAGMiraculousZAG Heroez signed new licensing partners for Miraculous – Tales of Ladybug & Cat Noir, including H&A for bath products, play cosmetics, hair care, and gift sets; and Sambro for magnetic scribblers, coloring tables, craft sets, and styling head dolls.

Previous partners include Bandai for master toy; Gosh! Designs at PMS International for stationery, pocket money toys, and creative play; Igloo Books for publishing; Kokomo for dental and dental gift sets; Roy Lowe for socks; Maad Toys for bags and purses; Rubie’s Costume Co. for dress-up; Read the rest of this entry »

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Store Launches on Amazon Spain

ZAGMiraculousLadybug_AmazonSpainPlaneta Junior entered an agreement with Amazon Spain for the first cross-category Amazon store inspired by Miraculous – Tales of Ladybug & Cat Noir. The store features toys, stationery, backpacks, books, fashion, home décor, electronics, and more.

ZAG Heroez Miraculous- Tales of Ladybug & Cat Noir is created by ZAG and Method Animation, part of On Kids and Family. The animated series airs in 120 markets and has topped atings in numerous territories.

Star Trek: Discovery Launches Into Retail with New Licensing Partners

cbs-consumer-logoCBS Consumer Products added new group of licensing partners for the CBS All Access series Star Trek: Discovery. The new products are available in categories including, apparel, accessories, collectibles, stationery, and more. Read the rest of this entry »

Zoonicorn, Jay@Play Enter Licensing Agreement for New Zoonicorn Toys

ZoonicornZoonicorn LLC entered into a licensing agreement with Jay@Play to design and manufacture the four Zoonicorns. Jay@Play will introduce two new lines of Zoonicorn toys, which are expected to be available for back-to-school next year. Read the rest of this entry »

King Features Expands Archie Comics Merchandising Program

ArchieLogoKing Features Syndicate added a slate of new deals for classic Archie Comics across categories including apparel, accessories, novelties, and more.

Next year, Archie Comics will feature a new product line at Spencer’s Gifts in the U.S. and Canada, including apparel, accessories, glassware, costumes, and novelty items. Next summer, Spirit Halloween will be also debut new costumes. Read the rest of this entry »

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