The Licensing Blog

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Simon & Shuster to Publish Picture Books Based on Lennon and McCartney Lyrics

Simon_LennonMcCartneyLittle Simon, an imprint of Simon & Schuster Children’s Publishing, entered a licensing agreement with Sony/ATV Music Publishing and Sony/ATV’s global licensing agent, Epic Rights, to create picture books inspired by two songs from The Beatles’ John Lennon and Paul McCartney.

All You Need is Love will be the first lyrical picture book and feature art by Marc Rosenthal. The book brings the song to life, showing kids that there is love all around them. All You Need is Love will be available in January. A second picture book will be published at a future date.

Insect Lore, World of Eric Carle Partner for Insect Kits

InsectLore_WorldOfEricCarleInsect Lore partnered with World of Eric Carle for The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit.

The kits will expand on the nature themes found in Eric Carle’s books, including The Very Hungry Caterpillar and The Grouchy Ladybug. The collection will include caterpillar and ladybug lifecycle kits, as well as nature toys, including bug catchers, bug magnifying viewers, and insect habitats.

Scholastic Appoints Sony as Agent for Goosebumps Licensing Program

goosebumpsScholastic appointed Sony Pictures Consumer Products (SPCP) as the official agent for the children’s book series, Goosebumps. There are seven confirmed licensees for the Goosebumps franchise, and the consumer products program is set to rollout with the second film entitled, Goosebumps: Haunted Halloween. SPCP will also represent the licensing efforts for the films. The new film is currently scheduled to release this October.   

New licensees include Scholastic Inc. for movie tie-in books; Changes for adult apparel; Bioworld for apparel, accessories, and desktop items; Mad Engine for apparel and accessories; KJMC Sportswear California for apparel; Philcos Enterpriser for apparel in Canada; and Zinc International Ltd. for in-cinema concession stands.



Lupita Arrives at Target Stores this Holiday Season

Lupita_BoxSetInspired by Elf on the Shelf, Lupita is a storybook that follows a loving girl who shares her Mexican heritage and encourages kids to be kind and do good deeds throughout the holiday season. Lupita shares the stories of Our Lady of Guadalupe and Juan Diego.

The hardcover, bilingual storybook celebrates the Guadalupe-Reyes Christmas season from December 12 to January 6, when children anticipate a surprise from the Three Kings. The new Lupita product line will be available for the holiday season exclusively at Target in October and includes a boxed set of the Lupita plush doll and storybook, an advent calendar, a tree topper, an ornament, and a Three Kings cake set. Read the rest of this entry »

Clifford the Big Red Dog to Launch Reboot, Licensing Program

cliffordClifford The Big Red Dog will return to TV for a reboot series. Based on the Scholastic book series by Norman Bridwell, the reimagined animated series will launch on Amazon Prime Video and PBS KIDS in the fall of 2019.

The series will still take place on Birdwell Island, but Clifford The Big Red Dog will also offer new locations. The rebooted show will have a strong emphasis on social-emotional skills, along with a curriculum designed to boost early literacy and encourage imaginative play.

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WowWee, Penguin Random House Partner for Fingerlings Book Collection

WowWee.Fingerlings3WowWee partnered with two children’s divisions of Penguin Random House for a global publishing program for Fingerlings. Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the children’s toy property.

The publishing series will be a mixture of formats, including handbooks and guides, activity books, sticker books, journals, picture books, and Mad Libs. The first three titles will debut this August, followed by an original story picture book.

The deal was brokered by Striker Entertainment, the worldwide licensing agency for Fingerlings.

Technicolor Expands Experiences, Licensees for The Deep

technicolor 4dTechnicolor will expand the program for The Deep with the launch of a new 4D theatrical immersive experience, as well as branded products.

Technicolor and SimEx-Iwerks Entertainment will premiere the first theatrical experience based on the underwater adventure series this month.  The 12-minute, 3D viewing experience features exclusive 3D CG animation, an original storyline, and special effects. Additionally, special effects include a 4D experience with vibrating seats, spraying water, and bubbles. All locations will feature the film for a one-year period, supported by a variety of marketing and in-aquarium activities.  Read the rest of this entry »

Titan to Publish The Beatles Yellow Submarine Graphic Novel

the beatles yellow submarineCaroline Mickler Ltd. partnered with Titan Comics to publish an official graphic novel adaptation of The Beatles’ animated film, Yellow Submarine. This global agreement was brokered by Bravado International, The Beatles’ North American licensing agent, and Caroline Mickler Ltd. for the UK.

The graphic novel was written and illustrated by Bill Morrison and will be available in the UK this summer. Yellow Submarine has a range of licensed products including games, toys, footwear, artwork prints, homeware, luggage, bags, apparel, and babywear. Products were previewed at Brand Licensing Europe (BLE) and will launch this year.

Roald Dahl Grows Licensees in North America

PrintBrand Activation Consulting (BAC) and the Roald Dahl Story Co. introduced the first nine licensees to launch licensed products in North America.

The line is inspired by Dahl’s books including Matilda, Charlie and the Chocolate Factory, James and the Giant Peach, and The BFG, as well as Sir Quentin Blake’s illustrations. The products will begin to hit retail in the fall in the U.S. and Canada. Read the rest of this entry »

Brilliant PR & Marketing Adds Highlights to Its Roster of Clients

Write On Wipe Off My First Hidden Pictures.Highlights.Product-1 (1)Brilliant PR & Marketing will partner with Highlights for Children Inc. Brilliant will focus on books from Highlights Learning and Highlights Press in addition to Hello magazine for babies and the Hidden Picture mobile app. The agency will help develop and promote Highlights’ 10th annual State of the Kid Survey. Clark Nesselrodt of Brilliant PR will oversee the partnership.

Highlights joins Brilliant’s roster along with more than 25 other clients including Learning Resources and Educational Insights.

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