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Loudmouth Partners Hunter Manufacturing for new Pet Line


Loudmouth has partnered with Hunter Manufacturing to create a new line of pet products for dogs and cats available at

The line consists of dog collars, cat collars, 6-feet bungee leads, standard leashes, bandanas, rubber ball toss toys, and rubber ball bungee toss toys. The product line is available in Loudmouth’s signature patterns including, Shagadelic Pink, Paint Balls, Jolly Roger, and Steppin’ Out.

AC/DC Expands Globally by Clinching Innovative Brand Partnerships

ACDC PR photo

Epic Rights and Perryscope Productions are expanding AC/DC’s licensing program in new territories and emerging categories, including Tilibra Produtos for stationery in Brazil and Paraguay, Toxic for apparel in Mexico, Top Ten for apparel in South Korea, Boab Tree for a ready to drink bourbon and cola in Australia and New Zealand, and Bengy and Co.for apparel in Italy.

The emerging categories AC/DC is entering include Energis for high voltage branded electricity services, Husky Deutschland GmbH for refrigerators, Fabrica de Tequilas Finos for Tequila, Fire Design for fire extinguishers, Four Seasons for electronics, Trick or Treat Studios for masks and costumes, Wish Factory for pet and automotive products, Warburn Estate for wine, and Scandinavian Travel for luggage.

Recently, AC/DC set all new records in ticket sales and concert merchandise sales on their sold out Rock or Bust World Tour at stadiums and venues in Europe and North America.  The band’s record-breaking tour concludes in Australia on December 8.

Petco Launches Dr. Seuss Pet Fans Collection in Time for Holiday Season


Petco in partnership with Dr. Seuss Enterprises L.P. has launched the Dr. Seuss Pet Fans Collection, including The Grinch, The Cat in the Hat, Thing 1, and Thing 2, ranging in price from $5 to $10.

For pet parents who want to give their dogs a Dr. Seuss makeover, Petco’s grooming salons will offer a Dr. Seuss spa package beginning November 27, including custom shampoo, conditioner, a scented spritz, fashion pawlish, and a special Dr. Seuss accessory. Pet parents are encouraged to share their Seuss-inspired pet makeovers online using the hashtag #DrSeussPets.

The Dr. Seuss Pet Fans Collection is available online at, and at Petco and Unleashed by Petco stores. On Black Friday (November 27) customers who make one or more in-store purchases with their Pals Rewards card will receive a free Max Horn Headpiece for dogs or a Grinch Headpiece for cats.

Harajuku Lovers Brand Comes to Petco


Petco launched Harajuku Lovers by Gwen Stefani, a fun and fashionable pet line, at stores nationwide on November 8. The collection featuring more than 30 design-driven dog products, including a union jack sweater, a doughnut toy, checkers socks, and a fedora hat is also available online at

Petco’s grooming salons will also offer a Harajuku Lovers spa package featuring custom shampoos, conditioners, and fashion pawlish.

Discovery Consumer Products Partners With 4e de Mexico for New Pet Care Line in U.S. and Latin America

Animal Planet

Discovery Consumer Products, the licensing arm of Discovery Communications, has partnered with 4e de Mexico, the leading producer of personal, hygiene, home, and pet care products in Mexico, to launch a new pet care line in the U.S. and Latin America. This partnership builds on Animal Planet’s existing line-up of pet care products in both countries.

The extensive line of Animal Planet pet care offerings includes pet shampoos and conditioners, pet odor neutralizers, pet repellents, pet cleaners, detergent (with or without chlorine), and Hummingbird pet food.

4e’s Animal Planet product line will be available at mass-market retailers, specialty stores, price clubs, and online retailers in Mexico and the U.S. In Latin America, the products will be available in Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panamá, Colombia, Perú, Ecuador, the Dominican Republic, Chile, Uruguay, Paraguay, and Bolivia.

The new pet product line will debut at retail stores in next spring.

Big Tent Entertainment, Brain Power Studio Partner for Something Fuzzy

Big Tent Entertainment has partnered with Brain Power Studio to launch a new YouTube property, Something Fuzzy. The new series combines the love of everything fuzzy with pop culture-driven comedy sketches.

The Something Funny YouTube channel features a mix of original programming and user-generated content. Brain Power has already created a library of more than 50 hours of green screen footage featuring 250 furry, feathery, and scaly pets. Using both the extensive library of footage and new material, content will be both imaginative and relevant, with real animal footage composited onto animated and photo realistic backgrounds. The expanding library of animal content is filmed under the supervision of the Society for Prevention of Cruelty to Animals (SPCA) and includes a variety of puppies, kittens, bunnies, gerbils, mice, ducks, piglets, turtles, fish, chinchillas, hedgehogs, lizards, and parrots.

Programming currently available includes: “Around the Waterbowl,” “Something Fuzzy Special Reports,” “Pet Cribs,” and “Super Hero Pet Squad.” The partnership will allow for the development of new content weekly. Big Tent is also focused on building Something Fuzzy into a multi-dimensional franchise with plans for a targeted licensing program focusing on apparel, novelty, pet products, and social expressions categories.

Lil BUB Is “Nature’s Happiest Accident”

lilbublilbub Lil BUB meets Lil BUB plush Lil BUB meets Lil BUB plush

Lil BUB, an adorable cat with a permanently stuck-out tongue and short legs, has become an Internet sensation. From plush to calendars, BUB is everywhere. The Licensing Book spoke with Hap Consulting, licensing agent for Lil BUB, about her rise to fame.

How did Lil’ BUB become famous?

Much like BUB herself, it was a very happy accident. Friends of BUB’s owner encouraged him to put pictures of his very new and very cute cat on the Internet. Before long, the Reddit community found them and created memes that went viral. Suddenly, Lil BUB had millions of fans.

Since that time, BUB has created social media pages across all platforms—BUB has an enormous and very loyal fan base. Many of her videos on YouTube have gone viral. Read the rest of this entry »

2014 ASPCA Rachael Ray $100K Challenge Experiences Strong Start

Screen Shot 2014-06-16 at 3.43.58 PMThe ASPCA has announced that 4,914 dogs and cats were adopted in just the first week of the 2014 ASPCA Rachael Ray $100K Challenge. Contestants aim to save more animals during the months of June, July, and August than they saved in previous years of the challenge. The participating animal shelters are competing for a chance at $600,000 in prize grants to help save more cats and dogs. Rachael Ray is a longtime advocate for animals and a supporter of animal welfare.

Boo: The World’s Cutest Dog Licensees Added

Knockout licensing has announced three new licensing deals, as well as key global licensing renewal for Boo: The World’s Cutest Dog. In Miami, Weather Creative Inc. has been granted license to create a Boo theme for its Weather Puppy app. Accademia SRL has been granted rights to utilize Boo images on accessories and writing instruments for the Italian market. In the UK, VMC Accessories Ltd. has been granted rights to produce Boo headwear, sunglasses, fashion bags, and novelty cases. In addition, GUND has renewed its global grant for assorted Boo plush products.


Discovery Communications, Gramercy Products Inc. Partner for Puppy Bowl Line

Discovery Communications has partnered with Gramercy Products Inc. to create a line of product based on Animal Planet’s Puppy Bowl. The new line of pet accessories and apparel will be available this month at Petco,, and The Puppy Bowl collection will include dog toys, bowls, beds, feeding mats, blankets, and apparel. The products will be featured when the Puppy Bowl airs on Sunday, Feb. 2 on Animal Planet.

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