The Licensing Blog

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Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats. Read the rest of this entry »

Rubie’s Pet Shop Boutique Introduces New Licenses at Global Pet Expo

Rubies_LogoRubie’s Pet Shop Boutique, a division of Rubie’s Costume Co. Inc., will unveil new styles and licenses at the Global Pet Expo, which takes place from March 22 to the 24 in Orlando. With the addition of new costumes and accessories, Rubie’s Pet Shop Boutique will also debut new styles that include: Transformers, Barbie and My Little Pony.

This year, Rubie’s Pet Shop Boutiques will add new costumes for Star Wars, DC Comics, and Marvel licenses, as well as for seasonal holidays.

Rubie’s Pet Shop Boutique is located in Booth 4027 at Global Pet Expo at the Orange County Convention Center. Global Pet Expo is the pet industry’s largest annual trade show and is listed in Tradeshow Week 200.


Rubie’s Pet Shop Boutique, Hasbro Partner for Transformers and My Little Pony Costumes

Rubies_HasbroRubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony.  Both brands will debut movies later this year.

The Transformers line includes Optimus Prime and Bumble Bee, both which come with a shirt and headpiece. The My Little Pony collection features Rainbow Dash and Twilight Sparkle, both which are available in three styles: hood, tutu, and harness and leash. The costumes are designed in small, medium, large, and extra-large sizes. Read the rest of this entry »

Remarkable Brands Named Worldwide Licensing Agent for Doug the Pug

DougThePugRemarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or

Kids Preferred Introduces Doug the Pug Collection This Spring

KidsPreferredKids Preferred’s Doug the Pug collection brings fan favorite canines to life with an assortment of Doug the Pug characters. Doug the Pug is the adventurous 3-year old pug that is melting hearts with his funny videos.

The new line includes: Doug the Pug Clip-On Assortment; Doug the Pug Pizza Shirt; Doug the Pug Rhasta; Dug the Pug Donut Bother Me; Doug the Pug Raincoat; Dug the Pug You Can’t See Me; Doug the Pug Life is Beachy; Doug the Pug Pizza Pug; Doug the Pug Pug Life; Doug the Pug Crown & Collar; Doug the Pug Shower Cap & Collar; and Doug the Pug Lamb Hat & Collar.

The Wish Factory LLC, Pets Rock Partner for Merchandise Line

wishfactory_petsrockThe Wish Factory LLC and Takkoda partnered for Takkoda’s pet art collection Pets Rock. The range from The Wish Factory will include apparel for men, women, children, and pets; fashion accessories; pet products; plush; The range will be available in territories including North America, Europe, Australia, and New Zealand.


From Frank Pet Politics Digital Stickers by Bare Tree Media Now Available

fromfrank_baretreemediaFrom Frank expands its line of digital stickers published by Bare Tree Media with the From Frank Pet Politics pack, a collection of election style buttons. The From Frank Pet Politics sticker pack is now available on Apple’s iMessage platform, as well as the emojiTap banded sticker app for iTunes and Google Play. The From Frank brand is represented by Genius Brands International.


Petmate Launches Muttnation Fueled by Miranda Lambert Pet Collection

MuttNation_MirandaLambertMuttNation Fueled by Miranda Lambert collection of pet products from Petmate is now available at pet specialty stores and online retailers. The full line includes bedding, collars, leashes, toys, apparel, accessories, and feeding and watering products.

Read the rest of this entry »

Petco Introduces New Dr. Seuss Pet Fans Collection Inspired by the Book, What Pet Should I Get?

PetcoPetco, in partnership with Dr. Seuss Enterprises L.P., has released the latest assortment from the Dr. Seuss Pet Fans Collection. The new items, for both dogs and cats, are inspired by Dr. Seuss’ children’s book, What Pet Should I Get?

Designed with bright colors and based on artwork from the book, the collection includes an assortment of dog and cat products. Ranging in price from $5 to $10, the collection includes Dr. Seuss Tall Bird with Knotted Rope Legs Dog Toy, Dr. Seuss What Pet Should I Get? 3 Fishes Cat Teaser, Dr. Seuss What Pet Should I Get? Puppy Stick Dog Toy, and Dr. Seuss What Pet Should I Get? Bunny and Turtle 2 Pack Cat Toy. The line also includes The Dr. Seuss Pet Fans also includes Dr. Seuss Cat in the Hat Mouse Toys for Cats and Dr. Seuss Cat in the Hat Flat Dog Toy.

These are available exclusively at, and at Petco and Unleashed by Petco stores nationwide.

PetSmart Celebrates The Secret Life of Pets With Interactive In-Store Events Across U.S.

PetSmart, the exclusive pet-specialty retailer for Illumination Entertainment and Universal Pictures’ The Secret Life of Pets, is launching a free, open-to-the-public event on July 23, from noon until 4 p.m.
The event will feature a scavenger hunt event where fans will search via signage for the film’s main character Max. Kids will also receive character masks and coloring sheets, and the first 30 kids that participate will receive an additional special prize.
As the exclusive pet retailer for the film, PetSmart carries the exclusive The Secret Life of Pets pet product collection, featuring a range of toys, beds, and apparel. PetSmart worked with Illumination Entertainment and NBCUniversal Brand Development to create a multi-channel shopping experience where pets from the film “take over” PetSmart stores,, social media, and other digital channels in engaging ways.
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