The Licensing Blog

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Alfred Kahn Joins ECOMI

ecomi_logoAlfred Kahn joins ECOMI, a blockchain company committed to creating a platform to pay, protect, and collect licensed digital collectibles, as a strategic advisor. Kahn is a member of the Licensing Hall of Fame and is responsible for bringing Pokémon and other franchises to the world outside of Asia.

Kahn is currently the CEO of CraneKahn LLC and is the founder of 4Kids Entertainment Inc. He was responsible for many of the industry’s biggest hits, including Pokemon, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, and Yu-Gi-Oh!. Read the rest of this entry »

9 Story Media Group Appoints Angela C. Santomero as Chief Creative Officer

9 Story Media GroupAngela appointed Angela C. Santomero to the newly established role of chief creative officer (CCO). As CCO, Santomero will report to president and CEO Vince Commisso to lead the creative content strategy across 9 Story Media Group. The appointment follows 9 Story’s recent acquisition of Out of the Blue Enterprises, which was co-founded by Santomero.

With Santomero’s appointment, Out of the Blue will be rebranded as 9 Story USA. The New York-based creative studio will be the anchor of 9 Story’s creative development, formative research, and creative stewardship across current series, and the studio will continue to be supported by key development staff and operations in Toronto and Dublin.

Angela Wilson, CHF Media Launche Swimstylers

Screen Shot 2018-06-13 at 10.36.01 AMFollowing a successful launch at BAFTA Club on Friday, former Team GB international swimmer Angela Wilson (née Pendrich) will launch Swimstylers, a new swimming program designed for kids ages 4 months to 12 years old devised in conjunction with CHF Media (Daisy & Ollie, Pip Ahoy!).

The Swimstylers program launches in fourteen of Angela’s swim school franchises including Kent, London, Essex, East Sussex, Surrey, and Hampshire. Wilson has worked closely with CHF Media to develop a series of inspirational characters.  The goal of the program is to teach children to swim with the correct technique while teaching them valuable life skills to help them improve their physical and emotional well being. They will also learn water safety and respect.

Swimstylers has five inspirational animated child characters which help to structure the five-staged program, making it encouraging and engaging. The hope is that children aspire to be like the characters and improve with style, confidence, and technique as they progress through the character badge-based system.

Concept One Accessories to Acquire Ful From Sequential Brands Group

Ful_LogoConcept One Accessories acquired the Ful intellectual property to Ful Ipco LLC from Sequential Brands Group. Since November 2014, Concept One has been the global master license for Ful luggage and accessories, and has worked to expand the distribution and presence of the brand.

Ful was launched in Memphis in 2006 through a partnership with Justin Timberlake, and has since been used by musicians for touring and personal use.

Educational Insights, Upright Citizens Brigade Theater Launch Party Game

SculptapaloozaEducational Insights (EI) partnered with Upright Citizens Brigade Theatre (UCB)—founded by comedians Amy Poehler, Matt Walsh, Ian Roberts, and Matt Besser—to create original content in support of the launch of Sculptapalooza, EI’s first party game for adults. The agreement includes a commercial, a webisode, and instructional video.

The game challenges players to sculpt whatever’s shown on the cards they draw using squishy Playfoam (included). As part of the partnership, UCB performers played the game in the streets of NYC.

Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.


Spielwarenmesse eG Appoints New Supervisory Board Chairman

Aufsichtsratsvorsitzender der Spielwarenmesse eGAxel Kaldenhoven was selected as board chairman of Spielwarenmesse eG at the annual General Meeting in Baden-Baden this month. Kaldenhoven succeeds Hans Ulrich Remfert, who retired from the post. Additionally, following a resolution at the meeting, the number of members on the supervisory board was reduced from ten to nine. Read the rest of this entry »

Brand Central Expands Jake Paul Licensing Portfolio

JakePaul_LogoBrand Central LLC brokered collaborations between Jake Paul and multiple licensing partners for a range of merchandise, which includes toys, games, accessories, calendars, backpacks, collectible figures, posters, and stationery products.

Partners include Bioworld, Just Funky, Brown Trout, Trends International, Brandable, Sprayground, Kalan, and Just Toys.

Jill K. Cook Joins The Licensing Shop Inc.

jill k. cookJill K. Cook joined The Licensing Shop Inc. (TLS) team, which is responsible for the retail business development of Moose Toys’ Shopkins and Pikmi Pop Surprise! licensing programs. Cook comes with a background in children’s licensing and was the vice president of licensing for Fender Musical Instruments Corp.


Britney Spears Will Launch a New Brand of Merchandise With Epic Rights

Queen Britney SpearsEpic Rights partnered with Britney Spears to launch a line of fashion and lifestyle products inspired by the pop icon.

Spears and Epic Rights will work together to expand the singer’s global brand presence in the marketplace. Epic Rights will also manage Spears’ e-commerce initiatives, including Amazon. The anticipated retail launch for the Britney Spears lifestyle program is spring 2019.

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