The Licensing Blog

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Jewel Branding & Licensing Signs EttaVee Art Brand

JewelBranding_EttaVeeJewel Branding & Licensing entered a licensing agreement to extend the artwork and brand for EttaVee. Created by artist Jessi Raulet, EttaVee is known for hand-painted, colorful designs, and has been featured in Good Morning America and PopSugar.

Categories available for licensing include, apparel, fashion accessories, cosmetics, stationery, calendars, greeting cards, gift, tabletop, publishing, home textiles, wall décor, and luggage.

Royal Horticultural Society, Jayco Partner for Gardening Gloves Collection

RHS_JaycoThe Royal Horticultural Society (RHS) and Jayco launched the RHS Collection, a new range of ladies’ gardening gloves. The gloves include padding on the palm of the gloves to add comfort when using hand tools in the garden.

The gloves come in three styles, with a different floral image on the back of each style of glove. Read the rest of this entry »

Aurora World to Launch Dr. Seuss Product Line

drseussAurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be available in stores later this year.


Smithsonian Institution Selects WorldStrides as Domestic Educational Travel Provider

smithsonianThe Smithsonian Institution selected WorldStrides as its domestic educational travel provider. WorldStrides was selected among multiple travel organizations to offer these programs to middle and high schools throughout the U.S.

WorldStrides domestic travel programs provide educational travel opportunities for middle and high school students to explore history, science, music, and more. These teacher-led travel programs are designed as extensions of the in-classroom experience in a variety of destinations such as Washington, D.C., New York City, and California. Through Learning through Exploration and Active Participation (LEAP)—the organization’s trademarked approach to learning—the curriculum’s goal is to take academics outside of the classroom and engage students through experiential learning.

LEGO Expands Jurassic World Partnership With Construction Sets, Lifestyle Collections, and Animated Content

The LEGO Group will offer an expanded line of construction sets, all-new animated content, and, for the first time ever, a lifestyle collection to add to its Jurassic World line of products. In anticipation of the upcoming global theatrical release of Jurassic World: Fallen Kingdom in June, the company will debut construction sets that span every LEGO age category, two all-new, animated videos, and a collection of soft lines and publishing to reach audiences beyond the toy aisle. Read the rest of this entry »

Cartoon Network Cruise Ship to Set Sail This Year

CartoonNetworkWave_CruiseTurner partnered with Oceanic Group, an Asia-Pacific’s cruise management company to launch Cartoon Network Wave, a fully-branded ship inspired by the Cartoon Network characters.

Set to make its maiden voyage from its home port of Singapore in late this year, the 11 guest-deck, 2,000-guest Cartoon Network Wave is the first immersive Cartoon Network vacation at sea. Read the rest of this entry »

Smithsonian Journeys, Mountain Travel Sobek Partner for Travel Guide Series

Smithsonian_ActiveJourneySmithsonian Journeys—the Smithsonian Institution’s travel program— and Mountain Travel Sobek partnered for Smithsonian Active Journeys by Mountain Travel Sobek, the first collection of historical and cultural trips designed for Smithsonian Journeys travelers that want to explore the world in a more active way. Read the rest of this entry »

BBC, Premier League Partner for Super Movers Lifestyle Campaign

SuperMoversBBC and the Premier League will launch the Super Movers campaign to help primary school teachers inspire kids across the UK to become more active. Super Movers will bring TV and football stars together in fun, easy-to-follow, educational videos featuring routines and activities to help teachers get students moving throughout the day. Read the rest of this entry »

Club América Appoints One Entertainment As Licensing Partner

ClubAmericoClub América partnered with Las Vegas-based One Entertainment for a licensing partnership throughout North America. Club América is based in México City and competes in Liga MX, the top professional league in the country. Read the rest of this entry »

Hilco Streambank Seeks Offers to Acquire giggle Brand and Domain

giggle_logoHilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics.

Assets currently for sale include the giggle trademark registered in the U.S., Canada, China, and South Korea; the private label brand for giggle Better Basics; its online domain,; customer date with files and email addresses; and social media accounts including, Facebook, Twitter, Instagram, Pinterest, and the giggle blog.

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