The Licensing Blog

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The American Outdoorsman, LJO Partner for Footwear Line

TheAmericanOutdoorsmanOutdoor apparel brand The American Outdoorsman partnered with shoe manufacturer LJO to create a new footwear collection. The partnership marks the brand’s first licensing agreement, and will see LJO produce men’s, women’s, and kid’s footwear across all core outdoor activities, including hiking, trail running, winter boots, and water sandals.

The initial The American Outdoorsman footwear collection will be available next spring at select footwear and outdoor specialty stores, as well as at amazon.com and americanoutdoorsmangear.com.

Sanrio Launches Makeup Collection, Digital Stickers

Sanrio_MakeupDropSanrio partnered with MakeupDrop to create two versions of the makeup brand’s eco-friendly beauty tool featuring Hello Kitty and Gudetama. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama collections are available for purchase at makeupdrop.com and sanrio.com, and at Bloomingdale’s, Revolve, and select Sanrio stores.

Additionally, Sanrio teamed up with Quidd to develop limited-edition, rare digital stickers, trading cards, and toys. The first edition is available for purchase through the Quidd app on iOS and Andriod devices.

Cyanide & Happiness Appoints Brand Central to Lead Consumer Products Program

CyanideandHappinessCyanide & Happiness and its management company, Studio71, selected Brand Central LLC to bring the brand into the consumer products category.

Since its start in 2004, Cyanide & Happiness has grown into an internationally recognized brand, built through crowdfunding support. Since then, Cyanide & Happiness released three seasons of The Cyanide & Happiness Show, more than two hundred weekly webcomics on its YouTube channel, five books in more than five languages, and four card game expansions.

 

Tom Brady Returns to Top Spot on NFLPA Top 50 Player Sales List

12-01_Top50_2018_Q4_RD6Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. The list is based on total sales of officially licensed NFL player-identified merchandise. Brady also started and ended the year atop the list in 2016. Dallas Cowboys quarterback Dak Prescott finished at No. 2.

Quarterbacks led the offensive positions, with 18 wide receivers accounting for 14 players on the list, while running backs have six, tight ends have four, and only one spot is filled by a lineman. On the defensive side, seven players made the year-end list. The Eagles are the most represented team, and have five players on the list. Read the rest of this entry »

Pacific Swell Brands to Represent Charles Atlas

CharlesAtlasPacific Swell Brands (PacSwell) was appointed as exclusive licensing representative for American fitness icon, Charles Atlas.

PacSwell will leverage Charles Atlas’ famous advertisements that have appeared in comic books and magazines since the ‘30s, as well as classic photos, trademarks, and other assets. The licensing agency will extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions, and more.

Jewel Branding & Licensing Acquires Rachael Hale

JewelBranding_RachelHaleJewel Branding & Licensing purchased the Rachael Hale brand from New Zealand-based Dissero Brands. The financial terms of the agreement were not disclosed, but the transaction officially closed on March 15.

Rachael Hale is a leader in animal imagery across an expanding range of items including apparel, giftware, home décor, stationery, back-to-school, and more. While earning sales in excess of $900 million, it has continued to grow its base of 75 licensees from more than 60 countries. Read the rest of this entry »

Crossfit, Strauss Brands Launch Crossfit Approved Meat

CrossfitApproved_StraussCrossFit Inc. and Strauss Brands entered a multi-year deal for CrossFit Approved premium-quality meat. The deal was brokered by IMG.

A CrossFit Approved box is now available on Strauss’ online store, Free Raised Direct, and features a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks, and various cuts of steak. Strauss will also stock CrossFit Approved meat in select grocery retailers across the U.S. later this year.

STX Entertainment, White Space Appoint Jay Franco as Home Licensee for UglyDolls

UglyDolls_White Space Entertainment, global master licensing agent for STX Entertainment, selected Jay Franco as home licensing partner for the UglyDolls brand. Under the licensing agreement, Jay Franco will have rights to a variety of home products, including bedding, bath, pillow, beach, and more.

The UglyDolls franchise will debut with an animated feature film, which will be released via STXfilms next year. Additional UglyDolls projects are currently in development across STX’s divisions, including STXtelevision, STXdigital, and STXsurreal. Uglydolls has been a specialty brand of plush and other trend-driven products since 2001.

 

ImaGENNation, Epiphany Schwarz Appoint Jay@Play As Cozy Wings Master Toy Partner

CozyWingsEpiphany Schwarz and GennComm ImaGENNation appointed Jay@Play as the master toy licensee for Cozy Wings. Created by Christine Mangnall-Schwarz, Cozy Wings is a unique, wearable cape and wings combination for kids and adults that inspires imaginative play.

Next month, Jay@Play will introduce patented Cozy Wings on As Seen on TV in several markets worldwide. There are multiple patents pending, including two worldwide patents. Cozy Wings are also expected to be available at retail later this year.

Jewel Branding & Licensing Signs EttaVee Art Brand

JewelBranding_EttaVeeJewel Branding & Licensing entered a licensing agreement to extend the artwork and brand for EttaVee. Created by artist Jessi Raulet, EttaVee is known for hand-painted, colorful designs, and has been featured in Good Morning America and PopSugar.

Categories available for licensing include, apparel, fashion accessories, cosmetics, stationery, calendars, greeting cards, gift, tabletop, publishing, home textiles, wall décor, and luggage.

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