The Licensing Blog

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Genius Brands Appoints Phatmojo as Master Toy Partner for Llama Llama in North America

GeniusBrands_LlamaLlamaGenius Brands International named PhatMojo as the Llama Llama master toy partner in North America. The deal follows the recent announcement that Netflix greenlit the Llama Llama animated series for a second season.

Genius Brands’ roster of licensing partners for the upcoming retail launch of Llama Llama includes Kids Preferred for plush, Cuddle Barn for animatronic plush toys, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Products will launch at retailers next spring. Read the rest of this entry »

DHX Media Closes Sale to Sony of Minority Stake in Peanuts

PeanutsDHX Media closed its previously announced sale of a minority stake in Peanuts to Sony Music Entertainment Inc. (SMEJ). SMEJ has indirectly purchased 49 percent of DHX Media’s 80 percent interest in Peanuts for $235.6 million in cash, subject to certain adjustments contemplated in the original agreement. DHX Media now owns 41 percent of Peanuts, SMEJ owns 39 percent, and the members of the family of Charles M. Schulz retain their 20 percent interest. Read the rest of this entry »

Lisa Frank, SpongeBob SquarePants Partner for Apparel and Accessories

LisaFrank_SpongebobLisa Frank and SpongeBob Squarepants partnered for a line of apparel and accessories. The assortment is available now only at Hot Topic stores and online.

The Lisa Frank x SpongeBob collection features characters from both worlds, including Hollywood Bear, Markie the Unicorn, Patrick Star, SpongeBob. New products include tie-dye tops, a holographic rainbow drawstring bag, a brightly-colored cap, a limited-edition button set, stickers, and more.

Nickelodeon International Launches Dora’s Worldwide Adventure, Nick Football Champions Apps

Nick_FootballNickelodeon International launched two new apps: Dora’s Worldwide Adventure and Nick Football Champions. Both apps are available in 12 languages and accessible to markets outside of the U.S. via the iTunes, Google Play, and Amazon stores.

Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper, and more. The app will let players explore seven different countries: Australia, Brazil, China, Italy, Japan, the UK, and the U.S. Read the rest of this entry »

MasterPieces, Dean Russo Partner for Pet Art Puzzles

MasterPieces_DeanRusso_WhatAreYouLookinAtMasterPieces Inc. released a line of new puzzles featuring artist Dean Russo’s dog art. The licensing deal with Dean Russo Art secures four puzzles that will be featured in MasterPieces’ 300-piece, EZ Grip range.

The Dean Russo puzzles build into an 18- by 24-inch completed size, and the puzzles are created in MasterPieces’ EZ Grip style. The company also manufactures its puzzles out of a chipboard made of recycled materials.

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Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Sakar Wheels Into Ride-On Category with Fisher-Price, MGA Entertainment

Sakar_Ride-OnsSakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards, roller skates, wagons, helmets, and protective gear, both licensed and proprietary. The company will begin to launch its new lines at Walmart and other retailers this month. Read the rest of this entry »

eOne to Open Peppa Pig World of Play Indoor Attractions

PPWOP_logo_COL_Eng_TMEntertainment One (eOne) and Merlin Entertainments (Merlin) will launch the first Peppa Pig World of Play attraction. The standalone, indoor attraction will bring eOne’s preschool TV property to life through a series of interactive play areas. The first locations announced are Shanghai’s LC Mall, set to open its doors late this year, and the Grapevine Mills in Dallas/Fort Worth, Texas, expected to open early next year.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the U.S., which are also planned to open next year. Read the rest of this entry »

Rovio Extends Angry Birds Licensing Program

AngryBirdsRovio Entertainment introduced licensing partners for Angry Birds in North America with new, renewed, and ongoing deals.

Partners include FAB for bags, backpacks, and lunch kits; Ranir for children’s oral care; Merske for ride-on and pretend-play toys; WEI Sales/Wells Dairy for frozen confections; Blue Spring Partners/Fin Fun for wearable blankets and towel wraps; Crocs for footwear and Jibbitz charms; and Brown Trout for calendars. Rovio also secured promotions with Sonic Restaurants and Hostess Brands, which will release more than 10 million co-branded packaged bakery foods. Read the rest of this entry »

Wild Kratts to Launch Apparel at Old Navy, Renews Multi-Year Partnerships

WildKrattsThis September, Wild Kratts will introduce a new range of T-shirts exclusively at Old Navy stores in the U.S., and later expand to Canada and other territories, as well as e-commerce. The new apparel offerings will include short-sleeved boys t-shirts in sizes 12 months to 5T beginning this fall. The Wild Kratts product range will later expand to Canada, other territories and e-commerce.

In addition, multi-year partnership renewals with Wicked Cool Toys will feature an expanded range in the U.S. and Canada, Pressman will add new puzzles and games, and Whole Foods Market will expand its products based on PBS KIDS series.

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