The Licensing Blog

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Nickelodeon International Launches Dora’s Worldwide Adventure, Nick Football Champions Apps

Nick_FootballNickelodeon International launched two new apps: Dora’s Worldwide Adventure and Nick Football Champions. Both apps are available in 12 languages and accessible to markets outside of the U.S. via the iTunes, Google Play, and Amazon stores.

Dora’s Worldwide Adventure introduces preschoolers to geography, inviting them to learn and celebrate different cultures with Dora, Boots, Swiper, and more. The app will let players explore seven different countries: Australia, Brazil, China, Italy, Japan, the UK, and the U.S. Read the rest of this entry »

MasterPieces, Dean Russo Partner for Pet Art Puzzles

MasterPieces_DeanRusso_WhatAreYouLookinAtMasterPieces Inc. released a line of new puzzles featuring artist Dean Russo’s dog art. The licensing deal with Dean Russo Art secures four puzzles that will be featured in MasterPieces’ 300-piece, EZ Grip range.

The Dean Russo puzzles build into an 18- by 24-inch completed size, and the puzzles are created in MasterPieces’ EZ Grip style. The company also manufactures its puzzles out of a chipboard made of recycled materials.

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Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Sakar Wheels Into Ride-On Category with Fisher-Price, MGA Entertainment

Sakar_Ride-OnsSakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards, roller skates, wagons, helmets, and protective gear, both licensed and proprietary. The company will begin to launch its new lines at Walmart and other retailers this month. Read the rest of this entry »

eOne to Open Peppa Pig World of Play Indoor Attractions

PPWOP_logo_COL_Eng_TMEntertainment One (eOne) and Merlin Entertainments (Merlin) will launch the first Peppa Pig World of Play attraction. The standalone, indoor attraction will bring eOne’s preschool TV property to life through a series of interactive play areas. The first locations announced are Shanghai’s LC Mall, set to open its doors late this year, and the Grapevine Mills in Dallas/Fort Worth, Texas, expected to open early next year.

Additional Peppa Pig World of Play sites have been secured in Beijing in China, as well as Michigan and the New York area in the U.S., which are also planned to open next year. Read the rest of this entry »

Rovio Extends Angry Birds Licensing Program

AngryBirdsRovio Entertainment introduced licensing partners for Angry Birds in North America with new, renewed, and ongoing deals.

Partners include FAB for bags, backpacks, and lunch kits; Ranir for children’s oral care; Merske for ride-on and pretend-play toys; WEI Sales/Wells Dairy for frozen confections; Blue Spring Partners/Fin Fun for wearable blankets and towel wraps; Crocs for footwear and Jibbitz charms; and Brown Trout for calendars. Rovio also secured promotions with Sonic Restaurants and Hostess Brands, which will release more than 10 million co-branded packaged bakery foods. Read the rest of this entry »

Wild Kratts to Launch Apparel at Old Navy, Renews Multi-Year Partnerships

WildKrattsThis September, Wild Kratts will introduce a new range of T-shirts exclusively at Old Navy stores in the U.S., and later expand to Canada and other territories, as well as e-commerce. The new apparel offerings will include short-sleeved boys t-shirts in sizes 12 months to 5T beginning this fall. The Wild Kratts product range will later expand to Canada, other territories and e-commerce.

In addition, multi-year partnership renewals with Wicked Cool Toys will feature an expanded range in the U.S. and Canada, Pressman will add new puzzles and games, and Whole Foods Market will expand its products based on PBS KIDS series.

eOne Adds New Partners for the Peppa Pig Brand

PeppaPig_Carton_092217Entertainment One (eOne)’s Peppa Pig currently has more than 1,000 licensees worldwide, and more than 80 licensees in the U.S. alone. The brand will continue its growth in the U.S. with a range of new licensing partners.

New licensees to launch products this year include Colgate-Palmolive for battery-operated and manual toothbrushes and toothpaste; Ginsey Home Solutions for made in the U.S. potty training products; Give & Go for house-building and cookie-decorating kits; good2grow for juice beverages in containers with character toppers; Johnson & Johnson Consumer Inc. for Band-Aid brand adhesive bandages.

A new season of Peppa Pig is currently in production, with 117 new episodes on the way, for a total of 381 episodes and new content through the winter of 2022.

The Jim Henson Co., Alchemy II Partner for New Teddy Ruxpin Series

TeddyRuxpin_LogoAlchemy II Inc., owner of the Teddy Ruxpin brand, partnered with The Jim Henson Co. to develop an animated fantasy adventure series featuring Teddy Ruxpin.

The new series will feature toys from master toy partner Wicked Cool Toys, winner of the recent TOTY award for the 2017 Teddy Ruxpin relaunch. Show show will feature Russell Hicks as producer, who was also the original head illustrator for Alchemy II during Teddy Ruxpin’s initial launch. The Jim Henson Co. team will be led by executive producers Lisa Henson and Halle Stanford. Read the rest of this entry »

Guru Studios Launches Licensing Program for True and the Rainbow Kingdom

TrueAndTheRainbowKingdomGuru Studio will debut a merchandising program for its new preschool series True and the Rainbow Kingdom, which airs on Netflix in the U.S. and CBC in Canada.

In addition to the previously announced master toy agreement with Toy State, the new licensing agreements include Palamon for costumes; American Marketing Enterprises for sleepwear; GBG Socks for hosiery; Chouette as master publishing partner; and Bendon Inc. for coloring books and art sets. The lines will be available at retail in North America beginning this fall and will expand globally next year. Read the rest of this entry »

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