The Licensing Blog

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Super7, Universal Monsters Launch New Collection at SDCC

Super7_UniversalMonstersSuper7 launched its latest partnership with Universal Monsters at Comic-Con International: San Diego (SDCC).

The company debuted the collaboration at its BOOdega Pop Up at the Super7 San Diego location. The products include versions of the Wave 1 Universal Monsters 3.75-inch ReAction Figures, houseware items, and exclusive, limited edition signed and numbered prints by artist Ed Repka.

Super7 also released a capsule collection of limited edition shoes with Saucony and apparel items.

KAS Rugs, Hang Ten Partner for Rug Collections


KAS Rugs partnered with Hang Ten to launch three Hang Ten Rug Collections—Malibu, Sunset Beach, and Palm Beach.

Hang Ten creates licensed products in apparel, swimwear, sunglasses, footwear, outdoor recreational products, and fashion bedding. With Jewel Branding, Hang Ten is expanding its designs into a variety of home categories including rugs, home décor accessories, furniture, and tabletop. Hang Ten continues to expand the brand’s global reach in countries including the U.S., Canada, Mexico, Brazil, Hong Kong, Korea, Taiwan, Japan, China, Singapore, the Philippines, Malaysia, and South Africa. KAS’ licensing portfolio of brands also includes Libby Langdon and Bob Mackie Home.

Philippa Cradock, V&A Partner For Faux Flower Collection

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Philippa Craddock partnered with the Victoria and Albert Museum (V&A) to expand Philippa Craddock’s lifestyle offering with a range of faux flowers.

The collection uses the V&A’s collection of botanical illustrations, and includes a combination of wild meadow flowers and tropical stems in light tones with hand-painted stems. The faux collection can also be incorporated into real floral and foliage displays. The collection can be found at here.



Nikki Chu, Zings and Things Partner for Home Collection

core 3A crop[3]Nikki Chu partnered with Zingz & Thingz on a full line of decorative accessories and accents that will be branded Nikki Chu Home and introduced at the Las Vegas Market in July. The collection infuses Chu’s signature style of neutrals and she will also be unveiling a Bali collection inspired by her travels to Indonesia.

The collection includes decorative accessories, vases, lamps, lanterns, mirrors, trays, accent tables, doormats, and vases. Chu’s licensing program includes a collection of rugs, decorative pillows, throws, basic bedding, and interior paint available at retailers including Bed, Bath and Beyond, Hayneedle, Wayfair, Amazon, Rug Studio, Houzz, Overstock, Kohl’s, and Lowe’s. Cho is introducing a luggage collection and fashion bedding to be announced later this year.

Bloomers Edutainment, Capi Europe Expand Bloomers Licensing Program

CapiHealthy Lifestyle brand Bloomers Edutainment will expand overseas with Capi Europe, the European manufacturer of pots designed for plants and flowers. Bloomers signed a multi-year licensing agreement for Capi Europe to exclusively manufacture and distribute Bloomers’ products in Europe. Read the rest of this entry »

Condé Nast, Edge Consumer Brands Partner for Microwave and Home Refrigeration Products

CONdeNastCondé Nast entered a licensing agreement with Edge Consumer Brands to develop Epicurious-branded microwaves and home refrigeration products.

This partnership builds on Epicurious’ existing licensing program, which includes a full range of professional grade cookware, gadgets, utensils, and cutlery available at department and specialty stores, including JCPenney and Bed Bath & Beyond. The line is expected to launch in the spring.  

Bivona & Co., ED Ellen DeGeneres Partner for Nursery Furniture Collection

ED_EllenDegeneresBivona & Co. debuted a new nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line. The collection made its exclusive retail debut at buybuy Baby stores nationwide and online this month.

The ED Ellen DeGeneres Baby Collection by Bivona & Co. features a collection of modern nursery furniture and décor. The Forest Animal collection features pieces made of solid wood and wood veneers and engineered wood, and are finished in a water-based natural grey stain. The set comes complete with custom-made metal knobs in an acorn shape. The collection includes a 2 Poster Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Wall Mirror, Guardrail, and Bedrail Conversion Kit. Read the rest of this entry »

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

The Brand Liaison to Represent Corey Paige Designs

CoreyPaigeDesignsThe Brand Liaison will represent the pop-art portfolio of Corey Paige Designs. Corey Paige custom designs feature popular themes that combine bright and colorful imagery, icons, patterns, and words.

Corey Paige  patterns are based on popular themes including teen and collegiate activities, shopping, travel destinations, and more. Corey Paige features a collection of art and designs created for apparel, sleepwear, gifts, wall art, greeting cards, tech accessories, bedding, decorative pillows, and more.

Corey Paige is currently creating a library of designs co-branded for collegiate and professional sports teams and a line of destination themes in the resort market.


All American Licensing Signs with Smithsonian for Travel and Home Products

AllAmericanLicensingAll American Licensing (AAL) will represent Smithsonian for travel-related products under the Smithsonian Journeys brand, and for home-related products under the Smithsonian brand.

AAL will translate the Smithsonian Journeys experience into products for travelers in categories such as luggage, bags, travel accessories, optics, travel electronics, and more.

Additionally, All American Licensing will help Smithsonian build its home program with categories including indoor and outdoor furniture, throws, lighting, home textiles, décor and accessories, furniture care products, flooring, and more.

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