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Marvel Universe Live! and Unifi Reward Kids for Recycling

Nov13.MarvelUnifi Inc., in connection with its Repreve recycled fiber brand, has joined with Marvel Universe Live! in a national initiative encouraging children to take responsibility for recycling at home and in their everyday lives.

Repreve and Marvel Universe Live! began the multi-city initiative in Charlotte, N.C., teaming up with Charlotte–Mecklenburg Schools, the Boys and Girls Club of the greater Charlotte area, and Mecklenburg County Solid Waste Division to host a city-wide recycling contest.

The recycling contests are part of Repreve’s national #TurnItGreen movement, created to drive awareness about the importance of recycling and the products that can be made from plastic bottles. Additional recycling contests will be held in the coming months near Los Angeles and Portland, Ore.

The Boys and Girls Clubs of the greater Charlotte area and the Charlotte-Mecklenburg Schools collected nearly 200,000 plastic bottles within the 10-day recycling challenge which, after being recycled, could create enough Repreve yarn to make 8,000 Repreve-based Patagonia Jackets, 100,000 t-shirts or 25,000 pairs of pants. Mecklenburg County Solid Waste Division played a major role, ensuring that all bottles collected were recycled correctly.

Performers from the Marvel Universe Live! show will participate in a live stunt to celebrate the #TurnItGreen events, culminating in Captain America’s 19-foot vertical motorcycle jump from ground to platform, known as the “Splatter Jump.”

Global Pursuit Named Licensing Agent for CUIPO

Global Pursuit Co. has been named as the exclusive licensing agent for Cuipo, the international lifestyle brand and initiative dedicated to preserving rainforest around the globe. Global Pursuit will represent the brand in the U.S. and territories throughout Asia, including Greater China, South Korea, Southeast Asia, and India.

Cuipo utilizes a model for combining green education, brand activation, and product licensing to raise awareness about the rainforest and deforestation. For every Cuipo product purchased at retail or online, consumers can enter a produce code at the company’s website, which is redeemed toward the preservation of a meter of rainforest. Every square meter saved through the purchase and redemption of a Cuipo product is then donated to One Meter at a Time, a non-profit foundation that safeguards and preserves each square meter of rainforest in perpetuity.

At present, Cuipo encompasses three distinct sub-brands: Cuipo Roots, Cuipo Kids, and Cuipo Water. To date, Cuipo has developed more than 70 licensed categories ranging from Sprout biodegradable watches and SIGG reusable bottles to GUND plush toys and Enesco giftware and home décor items. The company has also collaborated with the Surfrider Foundation, INT Surfboards, Panda Bamboo Bicycles, Prints on Wood, Ubiquity Records, Nirve Bicycles, and others on the development of co-branded apparel and goods.

As part of its mission, Cuipo has also partnered with the indigenous Kuna of Panama to create handmade goods using techniques specific to ancient Kuna culture. Through Project Good Hands, the Kuna of Ubkisukun are able to provide income for their families by making handmade Cuipo beaded bracelets. The bracelets can be purchased on the Cuipo site.

Greenpoint Brands Announces Bio-Resin Eco-Teether

Greenpoint Brands announced its MyNatural plant-based Eco-Teether, a softcomfort bio-resin teething product.

The plant-based Eco-Teether is free of BPA, PVC, Latex, Phthalate, and has multi-sensory surfaces that soothes tender gums. Made from natural and healthy ingredients such as corn, potato, and sugar cane starch, the blue, green, and pink pastel-hued plant-based Eco-Teether has easy-grip animal shape handles (dinosaur, pony, and elephant) for babies three months and up.

Greenpoint’s baby play products such as the plant-based Eco-Teether are 100 percent bio-resin.

Cate and Levi Debut Shark Slippers

Cate and Levi debut upcycled shark slipper socks for adults, kids, and babies. The slippers feature a fierce shark face on the outside, and a cushy polar fleece lining on the inside. The soles feature a grippy, slip-free surface. Handmade from reclaimed wool and poly fleece, the slippers are available exclusively at UncommonGoods.

Consumer Strategies Brokered First Mexican-Branded Dolphin-Safe Canned Tuna Endorsed by Earth Island

Licensing firm Consumer Strategies Inc. has brokered the first Mexican-branded “dolphin-safe” canned tuna endorsed by Earth Island Institute, the non-profit organization that monitors companies to ensure tuna is caught by methods that do not harm dolphins and protect the marine ecosystem.

On behalf of their client Contessa Premium Foods, the environmentally-conscious seafood and frozen food manufacturer has licensed in one of the top Hispanic food brands El Mexicano to launch canned tuna in the mass and grocery channels. Canned tuna is a popular staple in the Hispanic culture and is often mixed with vegetables and accompanied by tortillas. Products are slated for a late fall shelf date with an initial launch of tuna in water and oil.

Seltzer Licensing Announces New ScottsMiracle-Gro Licensees

Seltzer Licensing Group, the exclusive global licensing agency for ScottsMiracle-Gro, announces four new licensing partners: Acme United (bladed lawn and garden tools), Swan Products (hoses and water accessories), Radius Garden (ergonomic gardening hand tools), and Bond Manufacturing (plant support accessories).

All four companies will unveil several new innovative licensed products under the Scotts and Miracle-Gro brands at the National Hardware Show at the Las Vegas Convention Center in Las Vegas from May 7-9.

The addition of the new licensees grows the ScottsMiracle-Gro licensing program to eight companies, including, American Lawn Mower Co. (reel lawn mowers), Greenscapes (lawn fabric), Peachtree Playthings (children’s garden kits), and H.D. Hudson (sprayers).

Ekocycle Scores New Partnerships to Celebrate NBA Green Initiatives

Ekocycle, a brand initiative developed by global music artist and producer and The Coca-Cola Company, is introducing new apparel and lifestyle products. The expansion of the Ekocycle product line coincides with NBA Green Week presented by Sprint. This effort is focused on reducing the league’s ecological impact and helping educate basketball fans worldwide about the importance of environmental protection.

A full line of apparel and lifestyle items promoting environmental responsibility are among the latest offerings from Ekocycle, including adidas with a limited-edition T-shirt featuring a custom Ekocycle Glyph pattern along with the adidas stripe logo and the official NBA logo. Levi’s has a limited-edition Levi’s 501 Waste<Less jean made with an average of eight recycled assorted plastic bottles per pair of jeans. Through Ekocycle, Beats by Dr. Dre’s Ekocycle Studio headphone delivers exceptional sound and a full 31 percent of the product is made using materials that would have otherwise been wasted, including three assorted recycled PET plastic bottles. The headphones also offer an online digital user manual rather than including paper materials in the packaging. New Era, RVCA, and MCM will also have Ekocycle products.

The Trash Pack Kicks Off Summer Marketing Campaign at Mums Show Live

Lisle International will showcase The Trash Pack to parents at new consumer show Mums Show Live from May 16-19.

The Trash Pack will team up with online mums’ magazine to exhibit a selection of the licensed collection, while also passing across a great recycling message.

The show, which takes place at Alexandra Palace, is expected to attract 30,000 parents of children ages 4–12 and will provide great awareness for the brand.

Mums Show Live will see the launch of a summer marketing campaign for the property, including a fully branded activity on for National Recycling Week (June 17- 23). This will include full advertising and product reviews on the site to directly engage with UK parents, while a kids’ press activity will further cement The Trash Pack as a must-have collectible character brand for boys. In July, The Trash Pack will have its own stand at the summer press event, “Christmas in July.”

Paul Frank, SIGG and CafePress Partner for Eco-Friendly Water Bottles

CafePress, specializing in custom printed merchandise; SIGG, a manufacturer of reusable beverage bottles; and Paul Frank Industries have partnered for a line of environmentally friendly water bottles featuring an array of Julius the Monkey designs. Consumers can select from the categories green, fashion, music, and holiday.

Coca-Cola introduces recycled Navy Chair

The Coca-Cola Company and Emeco have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair” debuts this week at the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world held in Milan on April 14-19.

Modeled after the original aluminum Emeco Navy Chair designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. It is estimated that more than three million PET plastic bottles will be repurposed annually for the production of 111 Navy Chairs.

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