The Licensing Blog

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SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.

 

Epic Games Selects IMG as Exclusive Worldwide Agency

FortniteEpic Games, the game developer and publisher of the popular Fortnite game franchise, selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

Activision Appoints Tinderbox as Licensing Representative in Europe

AActivision_CrashBandicootctivision appointed Tinderbox, the digital division of Beanstalk, as licensing representative in Europe for its video game properties Crash Bandicoot and Spyro.

Tinderbox will pursue licensing opportunities in Europe for the brand across multiple categories including collectibles, apparel, fashion accessories, novelty, consumer electronics, and home décor. Read the rest of this entry »

Ubisoft, Paladone Unveil New Range of Assassin’s Creed Merchandise

UbisoftLogoUbisoft and Paladone launched a new range of Assassin’s Creed merchandise, which are now available to purchase online and in selected retailers worldwide.The new merchandise range offers a selection of themed drinkware, coasters, a creed mirror, infinity light, notebook, and a multi tool.

“We’re extremely pleased to be able to finally showcase our brand new range of Assassin’s Creed merchandise,” said Jason Hall, Ubisoft UK licensing manager. “We hope that fans of the Assassin’s Creed franchise will be pleased with the new range that we’ve launched today, as we continue to build on our ever-expanding retail offering. Personally speaking, my favorite item from the range would have to be the AC travel mug, which I never leave home without.”

McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

Nintendo, Illumination to Release Super Mario Bros. Animated Film

supermarioodysseyNintendo Co. Ltd. and Illumination partnered to develop an animated film based on the world of Super Mario Bros. The project will be produced by Chris Meledandri, founder and CEO of Illumination, and legendary game designer and Mario creator Shigeru Miyamoto.

The film will be co-financed by Universal Pictures and Nintendo, and will be distributed theatrically worldwide by Universal.

Bloomers Edutainment to Launch Bloomers Show and Game

Bloomers BookBloomers Edutainment entered an agreement with Joovie Entertainment and Binary Bubbles for a new Bloomers TV series and game.

Bloomers was originally developed in schools as a curriculum and gardening program and now has a patented consumer products line that features seed starters and colorful growing kits. Products are sold nationwide at retailers including Nordstrom, True Value Hardware, and at bloomersisland.com. Read the rest of this entry »

Mattel Launches Star Wars Bloxels

BloxelsS_StarWarsMattel Inc. and Pixel Press, in collaboration with Lucasfilm, will introduce Star Wars Bloxels, allowing kids to create their own video games with characters and stories from the Star Wars universe.

Bloxels video game creation platform that gives kids an introduction to video game development, where they become the game designer, artist, storyteller, publisher and player.  Read the rest of this entry »

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