The Licensing Blog

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McFarlane Toys to Launch Cuphead Construction Sets

McFarlaneToys_CupheadMcFarlane Toys will launch a line of construction sets based on the Cuphead video game.

Each construction set will focus on Cuphead, Mugman, and the game’s bosses, and include 100 to 300 pieces. The Cuphead Construction Sets will be available at major retail locations beginning next fall. Read the rest of this entry »

King Features Partners With New Global Agents for Cuphead

ch_mm_cover_ltd[2][2]King Features partnered with four new global agents for Studio MDHR’s video game, Cuphead. Allsorts Licensing (UK and Republic of Ireland), BN Licensing (Belgium, Netherlands, and Luxembourg), Premium Licensing (Italy), and Copyrights Asia (Japan) will expand the reach of the franchise outside of the U.S.

The new partnerships feature products ranging from apparel, accessories, costumes, and home décor. Current partners in the U.S. include Funko, Accutime, Fifth Sun, Dark Horse Comics, Underboss, and Just Funky.

J&M Brands is Newest Agent for Rovio’s Angry Birds

J&M Brands Angry BirdsRovio Entertainment has appointed J&M Brands as their licensing agent in the Benelux for the Angry Birds brand. With The Angry Birds Movie 2 premiering in 2019, games and series releases are in the works.

New Level Introduced to Crash Bandicoot N. Sane Trilogy

Screen Shot 2018-06-13 at 10.32.25 AMActivision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. is introducing a new level called “Future Tense.” On June 29, the Future Tense level will be included as a bonus in the Crash Bandicoot  3: Warped game of the Crash Bandicoot N. Sane Trilogy.

Developed by Vicarious Visions, Future Tense brings an extra layer of difficulty to Crash Bandicoot 3: Warped’s Future world, as players dodge rockets, destroy robots and leap over lasers while ascending a massive futuristic skyscraper. This new level pays homage to the unreleased Waterfall level from the original Crash Bandicoot game.

Future Tense will be accessible via a new platform in the Warp Room of Crash Bandicoot 3: Warped, and playable at any point in the game’s progression. Fans on new platforms will also receive Stormy Ascent as a bonus level starting June 29th. Existing Crash Bandicoot N. Sane Trilogy owners on PlayStation 4 can download Stormy Ascent as a bonus level at no additional charge from the PlayStation Store.

 

Square Enix Appoints Brand & Deliver for Shadow of the Tomb Raider

TombRaider_LogoSquare Enix appointed Brand & Deliver to secure partnerships for the UK brand’s upcoming title, Shadow of the Tomb Raider.

Following the success of theTomb Raider reboot and Rise of the Tomb RaiderShadow of The Tomb Raider Lara Croft’s origin story to a climactic conclusion. Read the rest of this entry »

WBIE, TT Games, LEGO, DC Entertainment Collaborate for LEGO DC Super-Villains Game

DcSuperVillainsWarner Bros. Interactive Entertainment (WBIE), TT Games, the LEGO Group, and DC Entertainment partnered for the LEGO DC Super-Villains game. The collaboration marks the first time a LEGO game will give players the ability to create and play as their own DC super-villain throughout the game.

In DC Super-Villains, the Justice League has disappeared, leaving earth’s protection to a newcomer group of heroes, the Justice Syndicate. DC super-villains discover the newest heroes may not be the heroes they claim to be. With each player’s completely customizable super-villain character in command, the team of misfit lawbreakers must join forces to discover and foil the evil plans the incognito strangers have in store. Read the rest of this entry »

SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.

 

Epic Games Selects IMG as Exclusive Worldwide Agency

FortniteEpic Games, the game developer and publisher of the popular Fortnite game franchise, selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

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