The Licensing Blog

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Cartoon Network Unveils Exclusive Stickers on Messaging App Line


Cartoon Network has launched its most popular characters with a range of branded stickers on the free call and messaging app Line.

Characters from Adventure Time, The Amazing World of Gumball, and The Powerpuff Girls are now available for download in Japan, Thailand, Indonesia, Taiwan, Korea, Malaysia, Singapore, Hong Kong, Vietnam, and India. All characters have Chinese, Japanese, and English versions.

Line stickers, shared during chat sessions, function as large-scale emoji, and are available for download from the Sticker Shop in the Line app.

Shopkins Adds New Licensees


Shopkins has secured three new partners for the brand, which is represented by Bulldog Licensing.

Character World will develop bedding, curtains, fleece blankets, hot water bottles, cushions, rugs, sleeping bags, inflatable chairs, towels, bean bags, canvas art, toddler beds, fitted sheets, and robes. RMS International will launch a stationery and craft range, including coloring books, sticker books, and puzzles. Master toy licensee Flair is supporting the brand with TV advertising and in-store activity.

Other licensees include NJ Screen Prints for apparel, Pedigree for annuals, DJ Murphy for magazines, Winning Moves for games, Pyramid for posters, and Whitehouse Leisure for amusement plush.

GBI and Chronicle Books to Publish From Frank Book, Wall Calendar


Genius Brands International Inc (GBI) has partnered with Chronicle Books to publish a book based on the From Frank humor brand. GBI subsidiary A Squared Entertainment will manage the publication of the book, Don’t Fart When You Snuggle: Lessons On How To Make Humans Smile, as well as a corresponding 2016 wall calendar.

Funrise Toys Set to Create Line of Plush Madballs Characters


Funrise Toys will create a new line of plush and accessories toys based on the Madballs franchise, in a deal brokered by AG Properties.

The plush toys will extend the line of Madballs products, which includes comics, apparel, wall graphics, and greeting cards. The plush Madballs will be available next fall.

K’NEX Brands Partners with Twentieth Century Fox Consumer Products for Family Guy Building Sets

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K’NEX Brands, in partnership with Twentieth Century Fox Consumer Products, introduces officially-licensed building toys inspired by the animated comedy series Family Guy.

The new product line combines the K’NEX building system with the most iconic characters and elements from Family Guy, including Peter, Stewie, Brian, the Griffin family station wagon, Stewie’s time machine, and more.

Kids ages 8 and up can collect buildable figure construction kits include Brian and Meg, Stewie and Lois, Peter and Chris, Stewie and Time Machine, and Peter and Station Wagon. The sets are available at, Toys “R” Us, and select toy retailers.

Brush Buddies Attains Official License for “The Fox (What Does the Fox Say?)” From YLVIS

Brush Buddies has entered into a worldwide licensing deal with Ylvis to market and produce a new singing toothbrush for its Brush Beatz Singing Toothbrush collection, featuring the YouTube sensation, “The Fox (What Does the Fox Say?).” The song, which has more than 300 million views on YouTube and was the number 1 top viral video of last year, plays for two minutes, encouraging longer brushing and ensuring that users achieve dentists’ recommended brushing time.
The toothbrushes will be available online at and various retailers nationwide in March.

The Worst Brand Partnerships of 2013

Some partnerships are a match made in heaven. Others are… not quite. This list, from Adweek, recounts some of the silliest, most pointless, or just plain random licensing programs and products from last year.

We know there are many more out there. But it goes both ways—some partnerships are so great, one can’t help but think, “what took them so long?” Do any partnerships—good or bad—come to mind? Share with us in the comments, Tweet at us, or tell us on Facebook!

Arsenal Player Resembles The Hive’s Buzzbee

The Hive, broadcasted in over 150 countries by The Walt Disney Company EMEA, has Arsenal FC fans chuckling as their newest player, Mesut Ozil, has a distinct resemblance to the hit-show’s star, Buzzbee. Even Match of the Day magazine featured the two look-a-likes side by side in its latest issue.  The Hive is creating even more buzz as it recently launched on Disney Jr. in the U.S. and is shown on ITV and Disney Jr. in the UK and on ABC2 in Australia. The Hive is represented by global licensing agent Space Enterprises.

Jeff Leedy Studios Licenses Humorous Golf and Skiing Images to Elizabeth’s Studio

Jeff Leedy Studios has licensed a humorous series of golf and skiing images to Elizabeth’s Studio, located in Milltown, NJ. Elizabeth’s Studio produces 100 percent cotton prints, designed to be sold primarily to over-the-counter retail fabric markets (fabric and quilt stores) for use in quilts, wall hangings, bags, apparel, and curtains. Elizabeth’s Studio sells primarily through distributors to fabric and quilt stores throughout the world, and is known as a high-quality supplier and a creator of novelty designs.

Almost Naked Animals Run Wild on Swapit

9 Story Entertainment is increasing its marketing drive for the Almost Naked Animals property with an online campaign with kid’s swapping and trading community Swapit.

The campaign will run from the middle of March through the Easter period, and will reach over 800,000 users on the site. The campaign will include display ads, an email newsletter to the sites users, an Almost Naked Animals blog review, and themed competition where users can win Swapits points. In addition, the Almost Naked Animals game known as Stunt Launcher will be featured in the game zone area of the site.

The Swapit activity will accompany other Almost Naked Animals coverage in the boys’ print press throughout the spring.

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