The Licensing Blog

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Crossfit, Strauss Brands Launch Crossfit Approved Meat

CrossfitApproved_StraussCrossFit Inc. and Strauss Brands entered a multi-year deal for CrossFit Approved premium-quality meat. The deal was brokered by IMG.

A CrossFit Approved box is now available on Strauss’ online store, Free Raised Direct, and features a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks, and various cuts of steak. Strauss will also stock CrossFit Approved meat in select grocery retailers across the U.S. later this year.

Lindt to Launch Geronimo Stilton Candy Line

Lindt_GeronimoStiltonAtlantyca Entertainment’s Geronimo Stilton partnered with chocolatier Lindt & Sprungli to produce a selection of branded chocolate. The pack of chocolates will feature Geronimo Stilton on the wrap and will include a Geronimo Stilton gift inside. There will be four different gifts available: key ring, pencil case, plush, and a selection of Geronimo Stilton books.

The chocolates will be available for back-to-school and sold in local pastry shops, ice cream stores, and chocolate confectionery shops.

Brand Central Expands Tapatio Licensing Program

BrandLicensing_Tapatio_PopcornBrand Central LLC continues to expand the Tapatio hot sauce brand with new products, including New Castle Beverage for Micheladas Antojitos; United Exchange Corporation for ramen noodles; Scott’s Brother’s Dairy for sour cream and dips; King Oscar for canned sardines; StarKist for tuna; BIG’s for sunflower seed; Fasttrak for popcorn and duros; Trau & Loevner for fashion appare; Bentex for T-shirts; and NHS for grip tape; and skateboard Krux trucks. Read the rest of this entry »

The Gourmet Candy Co. Extends RHS Confectionery Range

TheGourmetCandyCo_RHSThe Gourmet Candy Co. extended its range of  Royal Horticultural Society (RHS) confectioneries, as well as expanded the retail outlets that supply the collection.

Along with the existing selection of chocolate gift boxes, nougat and bonbons, the range now includes fudges and chocolate-coated honeycomb bars. All items in the range will use packaging designs inspired by the RHS Lindley Library.The RHS Confectionery range is available in wholesalers in the UKF, and distribution is now under way in Sweden, the U.S., and Italy.


Peanuts, McDonald’s Partner for Snoopy Happy Meals

McDonalds_SnoopyMcDonald’s retailers will feature a set of collectible Snoopy toys in Happy Meals around the globe. Each toy features a Snoopy activity and comes with a clip so it can be hung on bags and belts. The toys can also be scanned via a smartphone or tablet to unlock exclusive online Peanuts content on the free McPlay app. Read the rest of this entry »

Care Bears, CREAM Launch Exclusive Ice Cream Sandwiches

CareBears_CREAMAs part of the Care Bears “Colors of Caring” campaign, the company partnered with ice cream sandwich franchise Cookies Rule Everything Around Me (CREAM) for two exclusive ice cream sandwiches: Lucky Care Bear and Bear Berry Ice Cream Sandwiches. The CREAM products will be available until the end of the month at select CREAM locations nationwide.

Lucky Care Bear will feature double chocolate chip cookies with shamrock confetti, mint chocolate chip ice cream, and topping of choice. The Care Bear Berry Ice Cream Sandwich contains butter sugar cookies with shamrock confetti, Very Berry Strawberry Ice Cream, and a topping of choice. Read the rest of this entry »

White Castle Appoints Brandgenuity to Expand Licensing Portfolio

WhiteCastleWhite Castle selected Brandgenuity to expand the White Castle licensing program into new food and lifestyle categories in North America. White Castle has approximately 400 restaurant locations throughout the U.S., with popular promotions that include “reservation-only” Valentine’s Day or membership in the Craver Hall of Fame.

Global Icons to Expand Hostess Brands Licensing Program

GlobalIconsGlobal Icons entered an exclusive representation agreement with Hostess Brands LLC, which includes the Hostess, Twinkies, CupCakes, Ding Dongs, Ho Hos, and Donettes brands.

Global Icons will expand the brand’s signature indulgences into new product offerings that will allow consumers to interact with the classic products in new ways. Global Icons seeks licensing partnerships for both food and non-food sectors.


Rube Goldberg, General Mills Partner for Cereal Box Contest

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General Mills partnered with Rube Goldberg Inc. to launch a cereal box contest to celebrate the 30th Anniversary of the Rube Goldberg Machine Contest. The partnership was brokered by Brand Central, Rube Goldberg’s exclusive licensing agency. Read the rest of this entry »

LMA, Dolly Madison Ice Cream Partner for PEZ Collection

LMA_DollyMadison_PEZLisa Marks Associates Inc. (LMA) partnered with Dolly Madison Ice Cream Inc. for a line of PEZ frozen novelty products at drug, grocery, mass, club, specialty, mobile vending, and convenience store retail channels in the U.S. and Canada. Dolly Madison Ice Cream introduced the PEZ program to ice cream distributors at the recent International Association of Ice Cream Distributors and Vendors Show. Read the rest of this entry »

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