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Cafe Snoopy Arrives in Brazil

Screen Shot 2018-07-12 at 5.04.06 PMCafé Snoopy, a dining experience in Latin America, opened in Brazil inside the Morumbi Shopping Mall in São Paulo. The café offers Brazilians the opportunity to eat and drink in a café inspired by Charles M. Schulz’s Peanuts characters

The café features Peanuts-themed decor, with the characters infusing the wallpaper, tables, and dishware. A variety of sweets, salads, ice cream, and a variety of coffee offerings are on the menu. A range of merchandise, including cups, mugs, t-shirts, and plush are also available for purchase. Read the rest of this entry »

Funko Inc. to Launch FunkO’s Cereal Line

Screen Shot 2018-07-03 at 2.32.48 PMFunko Inc. is launching a new line of cereals called FunkO’s. The cereal line will feature more than 40 characters from pop culture licenses and each cereal box will include a corresponding miniature Pocket Pop! figure. The back panel will feature themed activities, puzzles, and games. Each box will sell for a suggested retail price of $7.99.

The following FunkO’s will debut beginning this summer: Mega Man FunkO’s; Cuphead & Mugman FunkO’s;  Retro Freddy FunkO’s; A Nightmare On Elm Street’s Freddy Krueger FunkO’s; Friday the 13th’s Jason Voorheese FunkO’s; The Lord of the Rings FunkO’s; Cuphead ‘Don’t Deal with the Devil’FunkO’s; IT’s Pennywise FunkO’s; Huckleberry Hound FunkO’s; DC’s Batman FunkO’s; DC’s Batgirl FunkO’s; Beetlejuice FunkO’s, and Cthulhu FunkO’s.



Rovio Entertainment Partners With Chupa Chups and Teases Multi-Year Content Roadmap


Rovio will launch an extensive program of new licensing partnerships in North America for the flagship Angry Birds franchise. Rovio will also maintain its previous long-term partnership with TCC for global retail loyalty campaigns.

Rovio is partnering with global confectioner Perfetti Van Melle, owner of Chupa Chups. Commencing in 2019, this long-term partnership will develop an extensive range of Angry Birds-branded Chupa Chups products with 6 million units set to be distributed across global markets. Rovio will unveil further key partnership announcements over the coming weeks.

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Mondelēz International Expands Licensing Programs for Oreo, Chips Ahoy!, Sour Patch Kids

Oreo_logoMondelēz International, owner of brands including Oreo, Chips Ahoy!, Ritz, Swedish Fish, and Sour Patch Kids, will launch products in categories including, apparel, accessories, electronics, housewares, and more.

Brand Central LLC represents the portfolio of brands for merchandise licensing and collaboration, and seeks partners for apparel, accessories, housewares, health and beauty, and more.



Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Epic Rights, Elysian Brewing Co. Partner for Def Leppard Pale

def-leppard-paleEpic Rights, the global retail branding agent for Def Leppard, partnered with Seattle’s Elysian Brewing Co. and Def Leppard to craft the Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s co-headlining tour with Journey, which kicks off on May 21 and runs through October 7. The Def Leppard Pale (6 percent ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Legendary Restaurants Brands, Perpetual Licensing to Partner for Retail Products

bennigans-logo2x copyLegendary Restaurants Brands and Perpetual Licensing will partner in the development of a strategic licensing program for Legendary Restaurants’ portfolio of brands. Perpetual will extend the Bennigan’s and Steak and Ale brands, in addition to the Death By Chocolate trademarks, into great-tasting food products at retail.

Licensed products will include appetizers, soups, frozen foods, meal kits, snacks, condiments, desserts and other food products. Since 1976, millions of people across the globe have enjoyed warm, neighborhood Irish hospitality at Bennigan’s, which is renowned for such signature dishes as the World Famous Monte Cristo, The Big Irish burger, Oh, Baby Back Ribs, Finn’s Beer-Battered Fish & Chips and the decadent Death by Chocolate dessert. Bennigan’s will be featured at the 2018 Licensing Expo in Las Vegas, May 22-24.

The World of Eric Carle, R.W. Knudsen Family Partner for Kids’ Beverages

eric carle juiceThe World of Eric Carle partnered with the R.W. Knudsen Family brand to create a series of Sensible Sippers beverages featuring Carle’s artwork and the Very Hungry Caterpillar. Kids will read along with the caterpillar’s adventure while experiencing some of the same flavors.

In July, Carle’s art and characters will be featured on three varieties of Sensible Sippers beverage boxes, including Organic Fruit Punch, Organic Mixed Berry, and Organic Apple in grocery stores nationwide. Sensible Sippers have no added sugar and are both certified USDA organic and non-GMO project verified.


Sunrights Inc., Subway Partner for Beyblade Burst Kids Meals

subway beybladesSunrights Inc. partnered with Subway restaurants for Beyblade Burst brand kids meals.

The international rollout began in New Zealand and Australia with more than 35,000 Subway restaurants and feature a Beyblade Burst launcher and two spinning tops in Fresh Fit for Kids Meals. Subway’s Beyblade Burst promotion will include restaurants in the U.S., Canada, Aruba, Australia, Austria, Bahamas, France, Germany, Iceland, Ireland, Liechtenstein, Luxemburg, New Zealand, Sweden, Switzerland, and the UK.

HBO, Brewery Ommegang Launch New Game of Thrones Beer

GameOfThrones_QueenOfTheSevenKingdomsBeerHBO, Brewery Ommegang will launch a new Game of Thrones beer in the Royal Reserves Collection: Queen of the Seven Kingdoms. The beverage is the second in a series of four exclusive drinks, and is inspired by the character Cersei Lannister.

Queen of the Seven Kingdoms features a blend of Belgian sour ale and Belgian-style blonde ale. The finish is dry and crisp with a subtle citrus bite from the lemon peel. The beverage will be available throughout Ommegang’s distribution network beginning this summer. Read the rest of this entry »

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