The Licensing Blog

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The American Outdoorsman, LJO Partner for Footwear Line

TheAmericanOutdoorsmanOutdoor apparel brand The American Outdoorsman partnered with shoe manufacturer LJO to create a new footwear collection. The partnership marks the brand’s first licensing agreement, and will see LJO produce men’s, women’s, and kid’s footwear across all core outdoor activities, including hiking, trail running, winter boots, and water sandals.

The initial The American Outdoorsman footwear collection will be available next spring at select footwear and outdoor specialty stores, as well as at amazon.com and americanoutdoorsmangear.com.

Sanrio Launches Makeup Collection, Digital Stickers

Sanrio_MakeupDropSanrio partnered with MakeupDrop to create two versions of the makeup brand’s eco-friendly beauty tool featuring Hello Kitty and Gudetama. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama collections are available for purchase at makeupdrop.com and sanrio.com, and at Bloomingdale’s, Revolve, and select Sanrio stores.

Additionally, Sanrio teamed up with Quidd to develop limited-edition, rare digital stickers, trading cards, and toys. The first edition is available for purchase through the Quidd app on iOS and Andriod devices.

Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps. Read the rest of this entry »

Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Jivago Brands to Extend Collection with Licensees

JivagoBrandsJivago Brands will work with potential licensees to meet and discuss partnerships for licensed products under the Jivago brand name in categories including personal care, fashion, jewelry, pets, home, outdoor living, and more.

Jivago Brands has served customers and retailers worldwide since 1994. The company developed an affordable luxury watch line as part of Jivago Brands’ first licensed brand product offerings.

Concept One Accessories to Acquire Ful From Sequential Brands Group

Ful_LogoConcept One Accessories acquired the Ful intellectual property to Ful Ipco LLC from Sequential Brands Group. Since November 2014, Concept One has been the global master license for Ful luggage and accessories, and has worked to expand the distribution and presence of the brand.

Ful was launched in Memphis in 2006 through a partnership with Justin Timberlake, and has since been used by musicians for touring and personal use.

Sesame Workshop, Uniqlo Partner for Kaws x Sesame Street Collection

SesameWorkshop_Kaws_UniqloSesame Workshop partnered with Uniqlo for Kaws x Sesame Street UT. The collection features a unique take from contemporary artist Kaws on characters from the children’s TV series and will debut June 29.

Sesame Street will celebrate its 50th anniversary next year more offerings and partnerships.

 

Hasbro, United Colors of Benetton Partner for Fashion Line

Hasbro_4c_noRHasbro will launch a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide. The first items will launch later this year in United Colors of Benetton’s fall and winter line. this year

The collections include My Little Pony and Transformers styles for infants and kids. Fashions inspired by other Hasbro brands will launch in Benetton’s spring and summer offerings for next year and following years.

The Hasbro collection will be available for purchase online and in stores.

Wild Kratts to Launch Apparel at Old Navy, Renews Multi-Year Partnerships

WildKrattsThis September, Wild Kratts will introduce a new range of T-shirts exclusively at Old Navy stores in the U.S., and later expand to Canada and other territories, as well as e-commerce. The new apparel offerings will include short-sleeved boys t-shirts in sizes 12 months to 5T beginning this fall. The Wild Kratts product range will later expand to Canada, other territories and e-commerce.

In addition, multi-year partnership renewals with Wicked Cool Toys will feature an expanded range in the U.S. and Canada, Pressman will add new puzzles and games, and Whole Foods Market will expand its products based on PBS KIDS series.

SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.

 

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