The Licensing Blog

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Rocket Licensing Adds New Partners in the UK for The Grinch

How the Grinch Stole Christmas Rocket Licensing (Rocket) expanded licensing programs for the Grinch this holiday season.

Rocket signed Dreamtex for a line of Grinch bedding and IG Design Group will introduce a line of Christmas gift wrap. Rocket also appointed BCI to produce a range of kids’ nightwear, Brand International Group will launch its first line of adult and kids’ footwear, and Misirli will debut a line of socks at Tesco this holiday season.

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Nelvana Lands Consumer Products Partners for Super Wings in France

nelvana_superwingsNelvana added new consumer products partners in France for its animated series Super Wings, including AD Global for toys and Canal Toys for arts & crafts. Super Wings airs on Piwi+ in France.

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Popeye Sails Into Joyrich with New Fashion Collaboration

popeyefashioncollectionLos Angeles-based brand Joyrich and King Features partnered for a Popeye apparel collection.

Generation-X, the ‘90s-themed line, launched in August and includes unisex jackets, sweaters,  hoodies, sweatshirts, turtlenecks, rugby shirts, and T-shirts; accessories include socks, caps, totes, clutches, and iPhone cases.

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The Original Smiley Brand Showcases Licensing Deals at Maison & Objet 2016

T&F_ThinkPositiveThe Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.

Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.



The First Thread Announces the Launch of Felix the Cat Capsule Collection

Felix_the_catThe First Thread announced the launch of the Felix the Cat capsule collection, featuring Australia’s emerging designers such as Phoenix Keating, Mariam Seddiq, and Nylons amongst others. Felix made his screen debut in 1919 silent short film Feline Follies.

The collection, Project Design Felix, will launch in Australia, U.S., Japan, South Korea, Singapore, and Hong Kong on September 1 and retail through The First Thread at

The Felix capsule collection includes Catsuit by Phoenix Keating  ($1815); Choker (RRP $349), earrings ( $249), and key ring ( $199) by Nylons (Bianca Censori); Embellished sweatshirt by Mariam Seddiq ( $560); Cufflinks, tie pin and amulet by Burton Metal Depository (Clara Ho); Swimwear by LunarSand (Ruby and Asher Licciardi) ( $150 bikini, $160 full piece); Leather look embroidered pants by Pizzuto (Suzie Rose Vella); and Resortwear by Caslazur (Bra $95, Bloomers $75, Halter top $150, Silky Shorts $140).

SmileyWorld Launches New Sleepwear Line With Etam

Screen Shot 2016-08-02 at 14.21.42 copyThe Original Smiley Brand and Etam have launched a debut collection, available at Etam stores across France and online.

The line includes SmileyWorld’s newest icon style, Sketchy, on a new line of women’s lounge and sleepwear, featuring delicate and feminine fabrics and prints.

Havaianas Launches Popeye Flip-Flop Collection

havaianas popeyeFoot wear brand Havaianas has launched a collection of flip-flops, featuring the classic love trio—Popeye, Olive Oyl, and Bluto. The first design went on sale in all Havaianas stores across Brazil as a project to celebrate the Brazilian Valentine’s Day on June 12.

Focused on iconic poses and images, this collection included three styles, one for women and two in unisex sizes, and was promoted through retail displays.

The current collection features three new designs in unisex sizes, available in Havaianas stores worldwide. Fans can find two models with Popeye and another with Olive Oyl.

Playboy Partners Supreme and Bras N Things for New Collections

Playboy has partnered with Supreme to release their sixth limited-edition collaboration and with Bras N Things for the latest Playboy lingerie campaign.

The Playboy Supreme collection includes casual-wear essentials, such as T-shirts, shorts, and hats in a series of colors, embellished with the Playboy monogram. The collection launched in June and is available online at and in Supreme retail stores in New York City, Los Angeles, London, Paris, and Japan. Prices range from $44 to $128.

Bras N Things reunites with Australian model Simone Holtznagel for the latest Playboy lingerie campaign. Holtznagel featured in last October’s Playboy cover and came third in Australia’s Next Top Model. The partnership celebrates the launch of the Bunny Boost plunge double push up bra, available in cup sizes up to E. The collection comprises briefs, bras, suspenders, and bodysuits, available in a range of sizes.

The new line launched in July and is available at, across all 176 Bras N Things retail stores in Australia and New Zealand, and at the South Africa flagship store until end of this year. Prices range from $29.99 for briefs, $64.99 for bras, $39.99 for suspenders and $119.99 for bodysuits.

Jose Cuervo Launches Collaborative Swimsuit in Partnership With 6 Shore Road by Pooja


In partnership with 6 Shore Road by Pooja, Jose Cuervo will launch a limited-edition collaborative swimsuit inspired by the Authentic Jose Cuervo Margarita range and the iconic blue agave plant.

The 6 Shore Road by Pooja x Jose Cuervo limited-edition swimsuit will launch at Miami Swimweek during 6 Shore Road’s presentation for Resort ’17 on July 18. It will be available for purchase at for $138.00. Authentic Jose Cuervo Margaritas come in nine summer-ready flavors and are available nationwide for $15.99 each.

Richmond Management Group Signs Powerhouse Licensing Partners for Tween Girls Brand Tiniez


Richmond Management Group (RMG) signed licensing partners for Tiniez, a tween girls aspirational brand in the toy and apparel category for launch next fall.

Jazwares, appointed as the master toy partner, will develop collectibles and plush for retail next fall and support Tiniez with its network of social media influencers to focus on growing the digital footprint of the brand.

Kandy Kiss will develop a 30 to 40 piece apparel collection, including tees, fashion tops, hoodies, leggings, skirts, rompers, and dresses. Bare Tree Media digital stickers are already available in the market.

Palamon Costumes (a division of Li & Fung) will introduce a select group of Tiniez characters chosen by Tiniez fans next Halloween that highlight their individual passions such as fashion, science, music, dance, and animals. Each costume will have unique features and designs tailored to the Tiniez characters and their aspirations.

Jay Franco & Sons will launch home decor, including a range of bedding, bath, and beach products to launch beginning of 2018.

A Tiniez YouTube series featuring DIY videos and tutorials will launch this summer with support on PopJam—the social content app for kids in the UK, which launches in North America (US and Canada), this summer.

With more than 100 characters, each with her own aspiration and backstory, Tiniez creates a world for tweens, where no dream is too big and no girl too small. Feedback from Tiniez fans on social media will impact decisions on designs, products, and character introductions.

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