The Licensing Blog

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Sanrio Expands Licensing Portfolio with BoxLunch, Lolli Swim

Sanrio_HelloKitty 2Sanrio partnered with BoxLunch to debut products featuring designs from artist duo 64 Colors in apparel, accessories, and home goods categories. The line features Hello Kitty, Deery-Lou, My Melody, Kuromi, and Chococat.

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Disney Presents Lifetime Achievement Award to Rubie’s Costume Co. EVP

Howard Beige DIsney Lifetime AwardHoward Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.

Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.

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Archie Comics, Torrid Partner For Plus Size Betty, Veronica Collection

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Torrid partnered with Archie Comics on the first plus-size Betty and Veronica collection, available online and in select stores.

The Betty and Veronica collection with Torrid is based onthe original Archie Comics’ “Betty and Veronica.” Archie Comics is represented by King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters including Popeye, Betty Boop, and Hägar the Horrible.

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King Features Syndicate, A Bathing Ape Partner for Popeye Collection

Popeye

King Features Syndicate, a division of Hearst, partnered with Japanese streetwear brand A Bathing Ape (Bape) for a Popeye collection. Launching this month, the collection features Popeye and Olive Oyl on graphics that are integrated with Bape’s signature Ape Head and College Logo motifs.

Bape’s specially designed graphics with Popeye appear in a wide line of apparel and accessories for adults and kids, including T-shirts, hooded sweatshirts, button-down shirts, tote bags, caps, and keychains. The new collection will be promoted across the brand’s social media and digital channels and launch at Bape stores globally on June 30.

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SG Companies Partners with Multiple Licensors for New Footwear and Sleepwear Products

UglyDolls_SG Companies is partnering with multiple licensors to bring new footwear and sleepwear products to the market.

SG Companies partnered with MGA Entertainment for L.O.L. Surprise! girls footwear; Universal Studios Licensing, LLC for How to Train Your Dragon 3, The Secret Life of Pets 2, and Despicable Me kids footwear; STX Animation LLC for Ugly Dolls footwear; Stacy Garcia Inc. for Stacy Garcia ladies slippers, bath robes, loungewear, and sleepwear; Universal Studios Licensing LLC and LEGO for LEGO Jurassic World sleepwear, Nintendo of America for kids footwear, and CELS Enterprises Inc. for Chinese Laundry adult footwear.

Princess Tam Tam Launches Frida Kahlo Campaign

Friday KahloPrincesse Tam Tam, part of the Fast Retailing Co. Ltd. launched a second campaign on Frida Kahlo for fashion-conscious swimwear for its 133 storefronts and online across France. Mirabello Carrara in Italy have launched four collections of high-end Frida Kahlo bedding sets and accessories.

The Frida Kahlo Making Her Self Up exhibition, featuring artifacts and history about the artist opened on June 16 in London. The opening launch party featured a red-carpet atmosphere with stars from fashion, music, and film, including Salma Hayek, Annie Lennox, Philip Treacy, Donna Air, Holly Candy, Douglas Booth, Toby Huntington-Whiteley, Amelia Windsor, and Kitty Spencer.

Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps. Read the rest of this entry »

Fred Rogers Productions Adds New Partners for Daniel Tiger’s Neighborhood

DaneilTiger_RideOnFred Rogers Productions expanded its roster of licensing partners for the preschool brand Daniel Tiger’s Neighborhood. 9 Story Media Group’s 9 Story Brands will further expand the property’s reach across a range of consumer products categories, including ride-ons, sound books, footwear, health and beauty, and more. The new product line was featured at Licensing Expo last month.  Read the rest of this entry »

Sesame Workshop, Uniqlo Partner for Kaws x Sesame Street Collection

SesameWorkshop_Kaws_UniqloSesame Workshop partnered with Uniqlo for Kaws x Sesame Street UT. The collection features a unique take from contemporary artist Kaws on characters from the children’s TV series and will debut June 29.

Sesame Street will celebrate its 50th anniversary next year more offerings and partnerships.

 

Hasbro, United Colors of Benetton Partner for Fashion Line

Hasbro_4c_noRHasbro will launch a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide. The first items will launch later this year in United Colors of Benetton’s fall and winter line. this year

The collections include My Little Pony and Transformers styles for infants and kids. Fashions inspired by other Hasbro brands will launch in Benetton’s spring and summer offerings for next year and following years.

The Hasbro collection will be available for purchase online and in stores.

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