The Licensing Blog

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Sanrio Expands Licensing Portfolio with BoxLunch, Lolli Swim

Sanrio_HelloKitty 2Sanrio partnered with BoxLunch to debut products featuring designs from artist duo 64 Colors in apparel, accessories, and home goods categories. The line features Hello Kitty, Deery-Lou, My Melody, Kuromi, and Chococat.

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Disney Presents Lifetime Achievement Award to Rubie’s Costume Co. EVP

Howard Beige DIsney Lifetime AwardHoward Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.

Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.

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Hasbro, Olympia Le-Tan Partner for Monopoly Handbag Collection

Monopoly OLT 1

Hasbro Inc. partnered with Olympia Le-Tan (OLT  Paris) to produce Monopoly-inspired handbags globally. The book-clutch handbags mirror the brand’s game elements and design and the line is available now through December 2019 in-stores and online at select retailers worldwide.

 

Archie Comics, Torrid Partner For Plus Size Betty, Veronica Collection

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Torrid partnered with Archie Comics on the first plus-size Betty and Veronica collection, available online and in select stores.

The Betty and Veronica collection with Torrid is based onthe original Archie Comics’ “Betty and Veronica.” Archie Comics is represented by King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters including Popeye, Betty Boop, and Hägar the Horrible.

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King Features Syndicate, A Bathing Ape Partner for Popeye Collection

Popeye

King Features Syndicate, a division of Hearst, partnered with Japanese streetwear brand A Bathing Ape (Bape) for a Popeye collection. Launching this month, the collection features Popeye and Olive Oyl on graphics that are integrated with Bape’s signature Ape Head and College Logo motifs.

Bape’s specially designed graphics with Popeye appear in a wide line of apparel and accessories for adults and kids, including T-shirts, hooded sweatshirts, button-down shirts, tote bags, caps, and keychains. The new collection will be promoted across the brand’s social media and digital channels and launch at Bape stores globally on June 30.

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SG Companies Partners with Multiple Licensors for New Footwear and Sleepwear Products

UglyDolls_SG Companies is partnering with multiple licensors to bring new footwear and sleepwear products to the market.

SG Companies partnered with MGA Entertainment for L.O.L. Surprise! girls footwear; Universal Studios Licensing, LLC for How to Train Your Dragon 3, The Secret Life of Pets 2, and Despicable Me kids footwear; STX Animation LLC for Ugly Dolls footwear; Stacy Garcia Inc. for Stacy Garcia ladies slippers, bath robes, loungewear, and sleepwear; Universal Studios Licensing LLC and LEGO for LEGO Jurassic World sleepwear, Nintendo of America for kids footwear, and CELS Enterprises Inc. for Chinese Laundry adult footwear.

Cosmopolitan Partners with Cousin Corp. to Launch CosmoStyle

Cosmo JewelryHearst Magazines partners with Cousin Corp. to develop a new jewelry line in collaboration with the editors of Cosmopolitan magazine. The brand will be licensed as CosmoStyle by Cosmopolitan.

The debut Fall/Winter 2018 jewelry line will launch in June, offering four distinct collections: American Prep, Boho Traveler Cali, VIP, and Zen. Products will include necklaces, bracelets, earrings, and rings.

Cousin’s current sales partner, The Ivystone Group, will be heading up U.S. distribution. The new jewelry collection will be available at www.cosmostylejewelry.com, as well as in independent boutiques in the U.S. and Canada. The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative.

 

Princess Tam Tam Launches Frida Kahlo Campaign

Friday KahloPrincesse Tam Tam, part of the Fast Retailing Co. Ltd. launched a second campaign on Frida Kahlo for fashion-conscious swimwear for its 133 storefronts and online across France. Mirabello Carrara in Italy have launched four collections of high-end Frida Kahlo bedding sets and accessories.

The Frida Kahlo Making Her Self Up exhibition, featuring artifacts and history about the artist opened on June 16 in London. The opening launch party featured a red-carpet atmosphere with stars from fashion, music, and film, including Salma Hayek, Annie Lennox, Philip Treacy, Donna Air, Holly Candy, Douglas Booth, Toby Huntington-Whiteley, Amelia Windsor, and Kitty Spencer.

The American Outdoorsman, LJO Partner for Footwear Line

TheAmericanOutdoorsmanOutdoor apparel brand The American Outdoorsman partnered with shoe manufacturer LJO to create a new footwear collection. The partnership marks the brand’s first licensing agreement, and will see LJO produce men’s, women’s, and kid’s footwear across all core outdoor activities, including hiking, trail running, winter boots, and water sandals.

The initial The American Outdoorsman footwear collection will be available next spring at select footwear and outdoor specialty stores, as well as at amazon.com and americanoutdoorsmangear.com.

Sanrio Launches Makeup Collection, Digital Stickers

Sanrio_MakeupDropSanrio partnered with MakeupDrop to create two versions of the makeup brand’s eco-friendly beauty tool featuring Hello Kitty and Gudetama. The MakeupDrop x Hello Kitty and MakeupDrop x Gudetama collections are available for purchase at makeupdrop.com and sanrio.com, and at Bloomingdale’s, Revolve, and select Sanrio stores.

Additionally, Sanrio teamed up with Quidd to develop limited-edition, rare digital stickers, trading cards, and toys. The first edition is available for purchase through the Quidd app on iOS and Andriod devices.

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