The Licensing Blog

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Cartoon Network, Cryptozoic Entertainment Partner for Rick and Morty: The Pickle Rick Game


Cryptozoic Entertainment and Cartoon Network Enterprises partnered for a limited release of Rick and Morty: The Pickle Rick Game, which will debut at Comic-Con International: San Diego.

The initial release will be followed by a full retail release this September. Cryptozoic also plans to make a limited quantity of the game available for purchase on its eStore during the summer. The one to two player tabletop game is based on the “Pickle Rick” episode of Adult Swim’s Rick and Morty. It includes Pickle Rick and Jaguar miniatures and a custom, collectible Pickle Rick game case that measures approximately 12.75 inches tall and holds all of the game’s components.


Wildbrain, Lottie Dottie Chicken Sign Global Agreement

Lottie Dottie Chicken

WildBrain partnered with the Brazilian kids’ brand, Lottie Dottie Chicken, after signing a global agreement with the brand’s owner, animation studio Bromelia Productions (Bromelia Produções in Portuguese).

WildBrain will manage the brand’s English-language YouTube channels and launch season one of the new Lottie Dottie Chicken YouTube miniseries in the U.S. and UK, with a focus on increasing visibility for the brand among English-speaking audiences.

Created by Juliano Prado and Marcos Luporini, Lottie Dottie Chicken began as a music project and has seen multiple licensing agreements.

Brand Central, MGM Partner for TKO: Total Knock Out

Brand Central _1

Brand Central and MGM Consumer Products partnered for TKO: Total Knock Out, the new obstacle course series, hosted by comedian and actor, Kevin Hart. The show is executive produced by Mark Burnett and produced by MGM Television and HartBeat Productions.

The ten-episode hour-long series premiers on CBS and CBS All Access this week. The TV show features one player racing through daunting obstacles while the other contestants are determined to knock them off course with huge projectiles.




Moose Toys, Velocity Partner for Shopkins TV Spots


Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes. A Shopkin then takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up situations.

DC Comics Launches DC Universe, Digital Subscription Service


This fall, DC Comics will launch DC Universe, a digital subscription service that gives subscribers access to exclusive content and experiences. Subscribers can watch all-new original live-action and animated series, classic TV series and films, read a curated selection of digital comic books, breaking news, an expansive DC-centric encyclopedia, and gain access to exclusive merchandise.

Additional features include opportunities to connect with others in the DC community, earn premium rewards, and participate in sweepstakes and contests. Beta access sign-ups will open in August, giving members a chance to test the new digital experience and provide feedback on the early version of the service before it goes live this fall. Read the rest of this entry »

Primitive Skateboarding, Adult Swim Launch Rock and Morty Capsule


Primitive Skateboarding partnered with Adult Swim to produce a Rick and Morty 20-piece limited line of hard goods, apparel, and lifestyle goods inspired by the characters of the animated series. The Primitive x Rick and Morty Capsule is available now here.



Sesame Workshop Names New Licensing Agents for UK, Eire, and Benelux


Sesame Workshop partnered with Bulldog Licensing for the UK and Eire and J&M Brands for the Benelux.

The agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories. They will also manage collaboration partnerships for the brand’s 50th anniversary in 2019.


SG Companies Partners with Multiple Licensors for New Footwear and Sleepwear Products

UglyDolls_SG Companies is partnering with multiple licensors to bring new footwear and sleepwear products to the market.

SG Companies partnered with MGA Entertainment for L.O.L. Surprise! girls footwear; Universal Studios Licensing, LLC for How to Train Your Dragon 3, The Secret Life of Pets 2, and Despicable Me kids footwear; STX Animation LLC for Ugly Dolls footwear; Stacy Garcia Inc. for Stacy Garcia ladies slippers, bath robes, loungewear, and sleepwear; Universal Studios Licensing LLC and LEGO for LEGO Jurassic World sleepwear, Nintendo of America for kids footwear, and CELS Enterprises Inc. for Chinese Laundry adult footwear.

Sesame Street Content Debuts on iQIYI

Abby Cookie Elmo

Sesame Workshop, the nonprofit educational organization behind Sesame Street, launched its first branded Sesame Street section on iQIYI, China’s largest online video platform.

The Sesame Street section, which debuted this month, features exclusive seasons of Sesame Street, The Furchester HotelSmart CookiesSuper Grover 2.0, Abby’s Flying Fairy School, and Super Healthy Monsters. Now, for the first time in China, audiences can enjoy Sesame Street programs in English as well as Mandarin.

Animaccord, Viber Release Masha and the Bear Virtual Stickers

Mahsa and the Bear

Animaccord, the rights holder of the 3-D animated family show, Masha and the Bear, designed a branded virtual sticker pack featuring the cartoon’s characters. It released globally this week through the instant messaging platform, Viber.

Viber first launched the Masha and the Bear winter stickers in December of 2017, which were previously available only for the CIS users. Based on the worldwide awareness of the series, Viber expanded the territory and release for the new sticker pack.

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