The Licensing Blog

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DHX to Premiere Mega Man: Fully Charged This Summer, Signs Master Toy Licensee Jakks Pacific

DHX_MegaManDHX Media will premiere its new animated series Mega Man: Fully Charged, an original co-production with Dentsu Entertainment USA Inc. The series is based on the Capcom Mega Man video game franchise.

Beginning Aug. 5, the show will air every Sunday on Cartoon Network in the U.S. 10 episodes will also be available on the Cartoon Network app and TV providers’  VOD and on-demand streaming platforms in the U.S. The series will make its Canadian debut on DHX Television’s Family Channel in the fall. Man of Action Entertainment serve as executive producers and story editors on the series. Read the rest of this entry »

Sanrio Expands Licensing Portfolio with BoxLunch, Lolli Swim

Sanrio_HelloKitty 2Sanrio partnered with BoxLunch to debut products featuring designs from artist duo 64 Colors in apparel, accessories, and home goods categories. The line features Hello Kitty, Deery-Lou, My Melody, Kuromi, and Chococat.

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Aggretsuko Season Two to Debut on Netflix, Den of Rage Pop-Up Shop to Launch in San Francisco

Sanrio and Netflix will debut the second season of Aggretsuko worldwide next year. Fanworks will return to produce the series.

Aggretsuko made its global debut on Netflix as an original short animation series last April. The series depicts Aggretsuko’s life as an office associate in the accounting department of a trading company in Tokyo, where she faces daily stresses and conflicts in a comical way. Check out the teaser trailer below:

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NASA, Peanuts Worldwide Sign Space Act Agreement

unnamed (1)NASA and Peanuts Worldwide signed a multi-year Space Act Agreement to inspire a passion for space exploration and STEM among the next generation of students.

The Space Act Agreement extends the NASA and Peanuts partnership to students and viewers across the country. New content featuring Astronaut Snoopy will be produced and in-school STEM-based curriculum about America’s latest explorations into deep space will be implemented in schools.




Cafe Snoopy Arrives in Brazil

Screen Shot 2018-07-12 at 5.04.06 PMCafé Snoopy, a dining experience in Latin America, opened in Brazil inside the Morumbi Shopping Mall in São Paulo. The café offers Brazilians the opportunity to eat and drink in a café inspired by Charles M. Schulz’s Peanuts characters

The café features Peanuts-themed decor, with the characters infusing the wallpaper, tables, and dishware. A variety of sweets, salads, ice cream, and a variety of coffee offerings are on the menu. A range of merchandise, including cups, mugs, t-shirts, and plush are also available for purchase. Read the rest of this entry »

Cartoon Network, Cryptozoic Entertainment Partner for Rick and Morty: The Pickle Rick Game


Cryptozoic Entertainment and Cartoon Network Enterprises partnered for a limited release of Rick and Morty: The Pickle Rick Game, which will debut at Comic-Con International: San Diego.

The initial release will be followed by a full retail release this September. Cryptozoic also plans to make a limited quantity of the game available for purchase on its eStore during the summer. The one to two player tabletop game is based on the “Pickle Rick” episode of Adult Swim’s Rick and Morty. It includes Pickle Rick and Jaguar miniatures and a custom, collectible Pickle Rick game case that measures approximately 12.75 inches tall and holds all of the game’s components.


Wildbrain, Lottie Dottie Chicken Sign Global Agreement

Lottie Dottie Chicken

WildBrain partnered with the Brazilian kids’ brand, Lottie Dottie Chicken, after signing a global agreement with the brand’s owner, animation studio Bromelia Productions (Bromelia Produções in Portuguese).

WildBrain will manage the brand’s English-language YouTube channels and launch season one of the new Lottie Dottie Chicken YouTube miniseries in the U.S. and UK, with a focus on increasing visibility for the brand among English-speaking audiences.

Created by Juliano Prado and Marcos Luporini, Lottie Dottie Chicken began as a music project and has seen multiple licensing agreements.

Brand Central, MGM Partner for TKO: Total Knock Out

Brand Central _1

Brand Central and MGM Consumer Products partnered for TKO: Total Knock Out, the new obstacle course series, hosted by comedian and actor, Kevin Hart. The show is executive produced by Mark Burnett and produced by MGM Television and HartBeat Productions.

The ten-episode hour-long series premiers on CBS and CBS All Access this week. The TV show features one player racing through daunting obstacles while the other contestants are determined to knock them off course with huge projectiles.




Moose Toys, Velocity Partner for Shopkins TV Spots


Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes. A Shopkin then takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up situations.

DC Comics Launches DC Universe, Digital Subscription Service


This fall, DC Comics will launch DC Universe, a digital subscription service that gives subscribers access to exclusive content and experiences. Subscribers can watch all-new original live-action and animated series, classic TV series and films, read a curated selection of digital comic books, breaking news, an expansive DC-centric encyclopedia, and gain access to exclusive merchandise.

Additional features include opportunities to connect with others in the DC community, earn premium rewards, and participate in sweepstakes and contests. Beta access sign-ups will open in August, giving members a chance to test the new digital experience and provide feedback on the early version of the service before it goes live this fall. Read the rest of this entry »

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