The Licensing Blog

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H&M, Pink Panther Launch New Fashion Collection

pink pantherA Pink Panther fashion and accessories collection launches at H&M stores worldwide in a deal brokered by CPLG on behalf of Metro Goldwyn Mayer. The collection will feature the classic character on a range of products for children and adults. The first girlswear styles to arrive in stores include a short sleeve t-shirt and shorts set featuring a Pink Panther placement print and the iconic paw prints. Further styles will roll-out over the coming weeks.

The collection will be available in H&M stores across Europe, the Middle East, Africa, North and South America and selected countries in Asia Pacific, as well as online.

Technicolor Expands Experiences, Licensees for The Deep

technicolor 4dTechnicolor will expand the program for The Deep with the launch of a new 4D theatrical immersive experience, as well as branded products.

Technicolor and SimEx-Iwerks Entertainment will premiere the first theatrical experience based on the underwater adventure series this month.  The 12-minute, 3D viewing experience features exclusive 3D CG animation, an original storyline, and special effects. Additionally, special effects include a 4D experience with vibrating seats, spraying water, and bubbles. All locations will feature the film for a one-year period, supported by a variety of marketing and in-aquarium activities.  Read the rest of this entry »

Comcast Plans to Counter Disney’s Bid for Fox With $60 Billion in Cash

Comcast intends to intervene in the middle of a signed deal between Fox and Disneycomcast-vector-logo-small, making an all-cash bid of $60 billion for the Fox assets Disney set to purchase in December, according to Reuters. The deal is still in the early stages, which makes it the optimum time for Comcast to intercept the deal.

Comcast plans to make an offer only if the AT&T acquisition of Time Warner clears regulatory approvals.  The Justice Department sued to stop the acquisition and the case is currently in court. A bidding war might be inevitable as Disney offered $52.4 billion in Disney stock and assumption of debt, so if the $60 billion Comcast offer is made, Fox will have to consider it with its shareholders in mind. The switch to Comcast would also affect Disney’s plan to have full rights over Marvel properties.


Wilson Sporting Goods Creates Sports Gear Inspired by Disney Properties

solo a star wars story soccr ball willsonWilson Sporting Goods Co. developed a line of sports gear inspired by key Disney properties. The line includes products for football, basketball, soccer, volleyball, and baseball, and features designs inspired by key theatrical releases within Disney Animation, Pixar, Marvel, and Lucasfilm portfolios.

The first product collection showcases gear inspired by Solo: A Star Wars Story and is now available for pre-sale on  A second collection featuring Incredibles 2 will be available on June 15.  


Titan to Publish The Beatles Yellow Submarine Graphic Novel

the beatles yellow submarineCaroline Mickler Ltd. partnered with Titan Comics to publish an official graphic novel adaptation of The Beatles’ animated film, Yellow Submarine. This global agreement was brokered by Bravado International, The Beatles’ North American licensing agent, and Caroline Mickler Ltd. for the UK.

The graphic novel was written and illustrated by Bill Morrison and will be available in the UK this summer. Yellow Submarine has a range of licensed products including games, toys, footwear, artwork prints, homeware, luggage, bags, apparel, and babywear. Products were previewed at Brand Licensing Europe (BLE) and will launch this year.

Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats. Read the rest of this entry »

CPLG to Represent UglyDolls in EMEA

UglyDolls LogoCPLG was appointed as the licensing agent for the UglyDolls franchise in Europe, the Middle East, and Africa (EMEA), excluding CEE (central and Eastern Europe) and the Nordics.


CPLG will develop a licensing program across a broad range of categories, with an initial focus on apparel, accessories, and gifting, targeting young adults and kids.


Represented by master agent White Space Entertainment, on behalf of global media company STX Entertainment, UglyDolls will premiere a feature length animated movie released via STX Films next year. Hasbro was recently named master global toy licensee, and recording artist Pitbull signed on to the voice cast for the upcoming feature film. Additional projects are in the works, including a TV series and digital content.

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and Additional product will be available at mass retailers, Disney store,, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

The Sandlot Celebrates 25th Anniversary with Louisville Slugger Museum & Factory Exhibit

TheSandlot_AnniversaryTo celebrate the 25th anniversary of The Sandlot, Twentieth Century Fox Home Entertainment partnered with Louisville Slugger Museum & Factory for an exclusive exhibit that features authentic props from the movie, artwork, and behind-the-scenes photography. The exhibit will be open from March 31 to September 9.

Items from the movie that will be showcased in the exhibit include, the Babe Ruth baseball that had to be retrieved from The Beast; Squints’ eyeglasses; Louisville Slugger bats swung by the team; the Wheaties box periscope from the treehouse; and items from Mr. Mertle’s home. Read the rest of this entry »

Scholastic to Publish Fantastic Beasts: The Crimes of Grindelwald Screenplay

FantasticBeasts_TheCrimesofGrindelwaldScholastic will publish the original screenplay of Fantastic Beasts: The Crimes of Grindelwald by J.K. Rowling on November 16, to coincide with the film’s worldwide release.

Set in J.K. Rowling’s wizarding world, the second of the five-film series that began with Fantastic Beasts and Where to Find Them, expands on earlier events that helped shape the wizarding world and includes references to the Harry Potter stories. Read the rest of this entry »

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