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RedwoodVentures Appoints WildBrain For Smooshy Mushy Content Creation

RedwoodVentures_SmooshyMushyRedwoodVentures LLC, in partnership with OLO Industries LLC, appointed WildBrain to produce a short-form series featuring Smooshy Mushy toys.

The digital kids’ network & studio on YouTube will produce short-form content based on the Smooshy Mushy brand. WildBrain will also distribute the series on YouTube, handling channel management and audience development.

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

ORB Launches Soft’n Slo Squishies Web Series

ORB_SoftNSloSquishiesWebSeriesORB will launch a 10-episode web series centering around its Soft’n Slo Squishies brand. The company partnered with Nelvana Enterprises to create a series of digital shorts, as part of its strategy to further expand the line into new product areas.

The first three episodes of this original, short-form YouTube series will premiere March 30th at 9:00 a.m. ET on the Treehouse Direct YouTube channel, with later distribution on other popular kids YouTube channels. New episodes will follow weekly. Read the rest of this entry »

The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

Seven20 to Launch Gummibär Plush in the U.S. and Canada

GummibarAndFriendsGummibär expands its licensing program with a new line of plush today from Seven20. The range will include traditional and animated plush, and a mask that speaks and sings. YouTube series Gummibär and Friends characters Kala the Cat and Harry the Chameleon will be introduced at a later date. This agreement is part of a growing license range for Gummibär, which includes mobile apps, impulse merchandise, and men’s, women’s, and children’s apparel.

The Sharpe Company represents the consumer products licensing for Gummibär & in North America and the UK.

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Sesame Street Celebrates Elmo’s Birthday with #ELMOtivation Campaign

SesamteStreet_ELMOtivatoinSesame Street will celebrate Elmo’s birthday with the launch of the #ELMOtivation social media campaign. The campaign will encourage kids and adults to believe in themselves and will feature inspiration images and videos to share on social media. The #ELMOtivation campaign launched Feb. 1 with a video that features Elmo and Grover. Elmo’s official birthday is on Feb. 3.   Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

WildBrain to Grow StoryBots Global YouTube Audience

Storybots 1WildBrain entered a multi-year deal with JibJab Bros. Studios to manage and grow JibJab’s children’s brand, StoryBots, on YouTube. WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management. Read the rest of this entry »

Gummybear International Celebrates 10 Billion Views on YouTube

GummybearGummybear International, an independent music and video content creation company, and the creators behind the singing and dancing animated gummy bear character, Gummibär, have surpassed 10 billion views on YouTube.

The video was first posted to YouTube in 2007 on a channel called ICanRockYourWorld. Gummybear International launched its official company channel, GummybearIntl, the following year as the Official Gummibär YouTube Channel and the home for all new and original Gummibär content. It later expanded into its own small multi-channel network (MCN), which now encompasses six privately owned and operated channels with a combined audience of more than 5 million subscribers.

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