The Licensing Blog

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My Town Games, ICEE Launch New Game this Month

TheIceeCo_MyTownAmusementameMy Town Games teamed up with The ICEE Co. for a new adventure game, My Town: ICEE Amusement Park. The game will be available on the App Store and on Google play on April 26.

My Town: ICEE Amusement Park is the latest dollhouse game by My Town and lets players explore the park and try out rides like the Slingshot, the Parachuter and more. Read the rest of this entry »

Bonkers Toys Nominated for LIMA Award for slither.io Line

Bonkers_slitherioThe Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys and its licensed slither.io toy line as one of six 2018 nominees in the “Toys and Games for Ages 0-12” category.

Bonkers Toys saw potential for slither.io, a family-friendly game and app from independent developer Lowtech Studios, shortly after the game was released. Bonkers became the first licensee for the mobile game, and created a true-to-license line of products including blind bag collectibles, plush, backpack clips, spinners, squishies, and build-a-slither toys. The toys are available at major retailers such as Target, Walmart, Toys “R” Us, Five Below, and Party City, with millions of units sold to date. Read the rest of this entry »

Subway Surfers Breaks Google Play Record with One Billion Downloads

SubwatSurfers_OneBillionSubway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark.

Originally launched in 2012 by SYBO and KilooSubway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

Sesame Workshop, Hopster Partner for Short-Form Episodes

SesameStreet_HopsterHopster partnered with Sesame Workshop to feature Sesame Street content on its platform in North America and the UK. The collection is available now and includes short-form Sesame Street segments called, “Global Grover,” “Count TV,” and “Best Friends.” Hopster is a preschool learning and entertainment app. Read the rest of this entry »

Slither.io App Launches Build A Slither Update, Adds New Licensees

SlitherPlushBonkersToysSlither.io launched an app update that allows players to “Build a Slither.” The update features new skins, as well as the ability for players to design their own slither skin. Read the rest of this entry »

WBIE, Niantic Developing Harry Potter AR Game

HarryPotterWizardsUnite_blogWarner Bros. Interactive Entertainment and Niantic Inc. will develop Harry Potter: Wizards Unite, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label,  Harry Potter: Wizards Unite will use augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide. Read the rest of this entry »

Spin Master Launches Moonlite Storybook Projector

SpinMaster_MoonliteSpin Master Corp. partnered with creator Natalie Rebot to bring the Moonlite Kickstarter campaign to Target stores beginning November 5.

Moonlite is a kid’s storybook projector that attaches to mobile phones and uses the flashlight of the phone to project story images onto the ceiling or wall. The initial prototype on kickstarter.com surpassed funding goals, and reached more than 40 million views on the product’s original video. Read the rest of this entry »

Rovio Entertainment, Iron Maiden Partner for Angry Birds Evolution Halloween Edition

ABEvolution_EddieRovio Entertainment will feature Iron Maiden in a special Halloween version of Angry Birds Evolution. Eddie—the mascot of Iron Maiden—will be a playable character as Eddie the Bird in Angry Birds Evolution this Halloween season. In this two-week character event beginning October 18, players who recruit Eddie the Bird to their team will be able to keep him as a player permanently.

There will be four evolutions of the character to represent different albums from Iron Maiden. In addition, the Bird Island will be transformed into a Halloween-themed, heavy metal oasis full of tributes to Eddie, Iron Maiden, and the heavy metal universe. Read the rest of this entry »

King Digital Entertainment Expands Candy Crush Portfolio, Adds New Jewelry Lines

King_CandyCrushKing Digital Entertainment expands its Candy Crush consumer products offering with a new range of jewelry by Indian designer Mrinalini Chandra. The line will feature necklaces, bracelets, earrings, brooches, and rings.

The collection includes two ranges: 2-D colored candy shapes and premium 3-D gold candy shapes. The premium range also offers a series of Kaleera.

The collection will launch mid-October and will be available on perniaspopupshop.com.

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