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Ivory Ella, Bouffants and Broken Hearts Partner for Charitable Fashion Collection

Ivoryella_BouffantsAndBrokenHeartsApparel company Ivory Ella partnered with Kendra Dandy and her brand, Bouffants and Broken Hearts, for two limited edition T-shirts. The shirts use bright colors that are typical in the works of Kendra Dandy and will be available on

Ivory Ella sells fashionable apparel and accessories to raise awareness on the global elephant-poaching crisis. Since its start in 2015, Ivory Ella has donated more than $1.6 million to elephant conservation and other charitable causes. Read the rest of this entry »

Teletubbies, Barnardo’s Partner for Big Toddle Charity Event

Teletubbies_BigToddleDHX Brands joined children’s charity Barnardo’s in this year’s Big Toddle as part of their ongoing partnership. DHX Brands’ Teletubbies will support the event, which launched on June 19. Both Teletubbies and The Big Toddle are celebrating their 20th anniversaries this year.

The Big Toddle helps nurseries and parents arrange their own walks for preschoolers throughout the UK during the summer season. Since the Teletubbies support began this year, there has been a 33 percent increase in the number of nurseries and parents that sign up.

Rubie’s Costume Co. Attempts to Break Guinness World Record this Weekend

Rubies_GuinnessRubie’s Costume Co. is a silver level sponsor for the Bentonville Film Festival (BFF), which is kicked off on Tuesday and runs until May 7 in Bentonville, Ark. BFF is an annual event that celebrates women and diversity in entertainment media. Founded by actress Geena Davis and entrepreneur Travis Drinkwater, the festival will deliver sustainable solutions and initiatives to support its mission in the entertainment industry. Read the rest of this entry »

Barnardo’s, Teletubbies Partner to Support Disadvantaged Kids in the UK

TeletubbiesNext year, Barnardo’s and Teletubbies will partner to raise money for a good cause. Starting in April, shoppers will be able to buy Tinky Winky, Dipsy, Laa-Laa, and Po limited edition merchandise from Barnardo’s shops across the UK to help support disadvantaged children in the UK.

The Teletubbies will also support the Barnardo’s Big Toddle, the largest annual fundraising event for kids under years olds. BOth Teletubbies and Bernardo’s Big Toddle will celebrate their 20th anniversaries next year.

Rethink, Refresh Nonprofit Licensing

by Laura Ferry, founder and president, Good Company

It’s an exciting time for brands and retailers embracing social responsibility. Products that engage consumers in a shared mission to solve social problems are emerging at retail every day. This fundamental shift toward cause brands and brand citizenship opens new opportunities for the licensing community to work with nonprofits as charity partners that can bring social value to licensing and retail strategies.

This rising trend is in response to the demands of today’s socially conscious consumer, who expects businesses to take the lead in addressing social issues because they no longer believe in the government’s ability to do so.1 In fact, millennial market research shows: Read the rest of this entry »

Sesame Street and Autism: See Amazing in All Children Enters Second Phase


Sesame Workshop launched the second phase of its Emmy-nominated autism initiative, Sesame Street and Autism: See Amazing in All Children. Sesame Workshop is introducing new content as part of a suite of free resources for families, teachers, providers, and caregivers to help support autism.

This includes a two-minute animation of We’re Amazing 1, 2, 3! featuring Julia, Elmo, and Abby; 12 new videos featuring Abby Cadabby and children with autism; 50,000 We’re Amazing 1, 2, 3! storybooks; and a Sesame Street and Autism app available for free for iOS and Android devices.

Exceptional Minds, integral to the Sesame Street’s Autism initiative, will be recognized with the Joan Ganz Cooney award at Sesame Workshop’s 14th annual gala on June 1.

Skylanders and Autism Speaks Partner for Autism Awareness Month


Skylanders and Autism Speaks partner for Autism Awareness Month and “Light it up Blue” limited-edition Skylanders Superchargers toys.

The toys are blue and white to reflect Autism Speaks’ official colors. The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, and SuperCharged vehicles Splatter Splasher and Gold Rusher. The toys are available at participating retailers in the U.S. and Europe, and will be available in Canada starting April 1.

Activision Publishing Inc. will also launch employee education and employee-donation matching programs. Employees can participate in the Autism Speaks Walk on April 2 at the Rose Bowl in Pasadena.

Rite Aid Foundation’s KidCents Program Donates $2 Million to The Fred Rogers Co.

The Rite Aid Foundation’s KidCents program donated $2 million to The Fred Rogers Co. to support the production of TV series Daniel Tiger’s Neighborhood airing on PBS Kids.

In recognition of the donation, Rite Aid CEO of stores and president of Rite Aid Corp. Ken Martindale and president of The Fred Rogers Co. William Isler will host a press conference at the Heinz History Center on January 18 at 10:30 a.m.

As part of the partnership, a special Rite Aid Foundation underwriting spot will air before and after each episode of Daniel Tiger’s Neighborhood, starting next month. Underwriting credits will be included on digital platforms to build awareness about The Rite Aid Foundation’s KidCents program.

LIMA Seeks Nominations for the Licensing Hall of Fame Award


The international Licensing Industry Merchandisers’ Association (LIMA) is now accepting recommendations for the Licensing Hall of Fame. Each year LIMA honors creators, marketers, manufacturers, and anyone who makes outstanding contributions to the global licensing community.

Individuals with a minimum 15 years of experience in the licensing business, a detailed description of their body of work, unique contribution to the industry, development or advancement of a specific aspect of the business, ongoing relevance to the industry, business ethics and principles consistent with the licensing industry, and LIMA membership for at least three years are eligible for nomination.

To be considered for induction into the 2016 Hall of Fame, online recommendations must be made through LIMA’s website and received by November 6.

Animal Planet’s Matching Campaign Returns to Give Partners a Chance to R.O.A.R

Animal Planet

Animal Planet’s fifth annual Reach Out. Act. Respond (R.O.A.R.) matching campaign kicked off this past Monday.  Hosted by GlobalGiving, a non profit organization that connects donors to grassroots projects around the world, this matching campaign runs for four weeks and encourages consumers to visit to donate to R.O.A.R. or to a partner charity that works to make the world a better place for animals.

During this campaign, participating partners compete to earn matching funds that come from the sale of Animal Planet licensed products. This year, seven organizations including David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation (NWF), Petfinder Foundation, and Villalobosare are competing for donations that will add up to $100,000 and five $4,000 bonuses.

The matching funds are generated by Discovery Consumer Products’ Animal Planet brand, which includes pet products, lifestyle products ranging from apparel to toys, and home décor. Animal Planet merchandise licensees contribute a portion of their sales to R.O.A.R. and to date R.O.A.R. donations have surpassed $1.5 million dollars through the sale of Animal Planet consumer products.

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