The Licensing Blog

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Jerry Leigh, RMG Partner to Expand Licensing Strategy

JerryLeighofCaliforniaJerry Leigh of California Inc. partnered with Richmond Management Group (RMG) to refresh its licensing strategy. RMG will represent Jerry Leigh and currently seeks licensing opportunities for brands of all demographics and market segments. Read the rest of this entry »

SG Companies Partners with Multiple Licensors for New Footwear and Sleepwear Products

UglyDolls_SG Companies is partnering with multiple licensors to bring new footwear and sleepwear products to the market.

SG Companies partnered with MGA Entertainment for L.O.L. Surprise! girls footwear; Universal Studios Licensing, LLC for How to Train Your Dragon 3, The Secret Life of Pets 2, and Despicable Me kids footwear; STX Animation LLC for Ugly Dolls footwear; Stacy Garcia Inc. for Stacy Garcia ladies slippers, bath robes, loungewear, and sleepwear; Universal Studios Licensing LLC and LEGO for LEGO Jurassic World sleepwear, Nintendo of America for kids footwear, and CELS Enterprises Inc. for Chinese Laundry adult footwear.

Amazon Introduces Merch Collab

Amazon_MerchCollabAmazon introduced Merch Collab by Amazon at the Licensing Expo Keynote at Licensing Expo in Las Vegas last week.

Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create a large selection of branded merchandise. Brands approve and promote products, and Amazon tracks the sales and pays out royalties.

Tetris Adds New Licensees

TetrisIn anticipation of Tetris‘ 35th anniversary next year, The Tetris Co. will add a range of new licensees to introduce products, promotions, and events this year and next year.

New partners include Arch8 dance company for a physical dance performance inspired by the Tetris game; California Donuts for custom donuts in the Tetrimino shapes for World Tetris Day on June 6; Basic Fun! for entertainment products; Dibs Clothing for a limited-edition World Tetris Day shirt; H3 Sportgear for T-shirts, sweatshirts, wallets, hats, and more in the U.S.; John Adams for games and puzzles that will roll out in the U.S. and expand worldwide; New Zealand Mint for a commemorative Tetris 35th anniversary coin; NTD Apparel for a line of apparel in Canada; and Park Agencies for apparel and gear in the UK.

 

Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity.Jay@Play_FlipAZooSynchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week.

FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that lets kids scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on in the UK and Japan, respectively. Read the rest of this entry »

TCG, Marvel Launch Branded Home Products Line

marvel matTCG  will launch an assortment of  Marvel-branded home décor products for kids’ rooms. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will debut at retail beginning this fall.

TCG’s new Marvel collection will include a large double-sided foam Gelli Mat featuring licensed characters on one side, and a complementary pattern on the other. The Gelli Mat wipes clean and rolls up for easy storage. Read the rest of this entry »

Peanuts Appoints CPLG as Licensing Agent in Greece and Turkey

PeanutsWorldwidePeanuts Worldwide appointed CPLG as the licensing agent for the Peanuts brand in Greece and Turkey. CPLG’s existing representation of the Peanuts brand in the UK, France, Spain, Portugal, and the Middle East will expand.

CPLG will oversee Peanuts’ licensing presence in these territories across a range of products, including apparel, toys, food, beverage, and publishing. Both CPLG and Peanuts Worldwide are subsidiaries of DHX Media.

Hasbro to Acquire Saban Brands’ Power Rangers and Other Entertainment Assets

Saban_PowerRangersHasbro Inc. and Saban Properties LLC signed a definitive agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives, and others, in a combination of cash and stock valued at $522 million.

Hasbro previously paid Saban Brands $22.25 million pursuant to the Power Rangers master toy license agreement, announced in February, that was scheduled to begin in 2019. Those amounts are being credited against the purchase price. Read the rest of this entry »

Condé Nast, Edge Consumer Brands Partner for Microwave and Home Refrigeration Products

CONdeNastCondé Nast entered a licensing agreement with Edge Consumer Brands to develop Epicurious-branded microwaves and home refrigeration products.

This partnership builds on Epicurious’ existing licensing program, which includes a full range of professional grade cookware, gadgets, utensils, and cutlery available at department and specialty stores, including JCPenney and Bed Bath & Beyond. The line is expected to launch in the spring.  

Spin Master, Feld Entertainment Partner for Monster Jam

MonsterJam_SpinSpin Master Corp. entered a licensing partnership with Feld Entertainment as the new worldwide master toy partner for Monster Jam. The ten-year partnership begins in 2019.

The Monster Jam franchise includes a wide range of toys and products featuring larger-than-life intellectual property such as Grave Digger, Max-D, Megalodon, Monster Mutt and El Toro Loco. Monster Jam produces more than 400 events each year across five continents. Its broadcasts of live events reach millions on the FOX Sports family of networks in addition to their digital reach.

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